Content, content, content
Yup, content is still king. It’s the lifeblood of Google and the internet in general. That’s why we’re always Googling stuff, we’re looking for find informative and entertaining content.
Content is like bricks and cement, it’s how you build a strong foundation that will help resist against Google’s windy algorithm updates. However, you should keep in mind that creating content just for the sake of it is useless. There’s literally no point to it.
Instead, you should have a solid strategy in place.
First of all, you should pick a niche. What exactly will you specialize in? Let’s say you have a gaming website, you can talk about anything related to gaming such as video games, mobile games, console gaming, PC gaming, board games, and the list goes on.
But what you should do is pick something specific and become an authority on that. Let’s say you discuss and review anime-style video games. Over time, Google will see you as an authority on the subject and start ranking you high in that category.
Also, make sure you’re doing keyword research. If you’ve been doing SEO for a while, you probably consider this beginner stuff. But if you are a beginner, keyword research is simply finding search terms in a data-driven way. This way you know for sure that the content you’re creating actually has people searching for it.
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Navigation is an incredibly underrated way to give yourself a giant rankings boost.
You see, if it takes a bunch of clicks to find a specific page on your website, Google won’t consider it valuable or worse, they may not even index it.
You see, Google uses its virtual spiders to crawl and index your website. However, Google’s virtual spiders will only crawl to a certain extent before they leave. So if it takes a lot of clicks to get to a certain page on your website, you may want to make it more visible and easier for Google to crawl.
A good rule to follow is, if it takes longer than 6 clicks to reach a specific page, you should reduce the number of clicks it takes.
Speed is everything in this day and age. People want things instantly and if you’re not doing that, you’re not satisfying users. If you’re not satisfying users, Google won’t give you high rankings.
How do I increase my website speed?
It’s actually pretty simple to get a big increase in loading speed. First of all, I would recommend reducing your website’s theme or design code. If you’re on WordPress, it’s pretty simple to do, you can just download a code shrinking plugin for free.
Another great way to reduce your loading time is by reducing your image size. After analyzing thousands of websites, I found that this is the typical reason for long loading times. I would recommend using an image compressor tool to reduce your image file sizes.