You are not doing a great work, if you aren’t working on SEO! SEO will possibly give you the best and highest online ROI. That is because once your website starts ranking well you will get thousands of free visitors to your site. Not only, those will be your real interested visitors, they can become your permanent visitors too!
4 tips are mentioned below, that you might not be using yet.
1. Optimize for mobile
Being responsive to any device is trending today, therefore, optimizing your website for mobile devices is a must today. Some e-commerce giants like eBay already get more visitors and business from mobile users than from desktop ones! In some cases, the mobile part covers 70% of all traffic and sales!
The first action you must take in this regard is to ensure that your site is mobile friendly. Google offers a very useful and free tool that can help you identify and fix any problems that your site might have.
2. Optimize your content
Content can be thought of as an important pillar of SEO, and you need to optimize it if you want to maximize your returns. You can use various services available online, such as WebTextTool to get real time recommendations to optimize your content and find keywords that will bring more traffic to your site. The difference between a bad and a good keyword can literally be tens of thousands of visitors every month.
You can install and use the available plugins, if you use a CMS like Drupal or WordPress and get the recommendations directly in your text editor. This will both save you time and make sure that you don’t forget to do that optimization part.
3. Get links to your content
Writing great content alone is not enough. No one will find your content great, unless you get high quality and traffic generating backlinks. You can use Ahrefs to get an overview of the backlinks to your site.
Social media and social news sites represent a great way to get those initial, high quality backlinks. For instance, you can get links from YouTube, Medium, Reddit, Instagram and so on.
4. Track the progress over time
You can’t improve what you can’t measure! Make sure to track how many visitors you are getting from Google (with Google Analytics and Google Search Console), overall and for each of your popular articles.
Identify the articles that are performing better, and try to understand what you did different on those. Identify those factors, and replicate them on future articles to make sure they will attract a lot of visitors as well.