Using outreach approaches is not always easy. There are several SEO agencies that use a lot of email campaigns that are annoying for the bloggers, webmasters, and journalists as well. The irritating email campaigns can be problematic. But outreach should not be abandoned. It can still be used and taken advantage of. Outreach is critical for the SEO. It helps them in building a relationship. It assists in creating a relationship with people who are seeking for endorsement. It makes sure that the influencers know about the activity. Outreach can be used for a brand awareness campaign. This campaign can be used for a more influential audience.

How to do the SEO outreach:

There is a perception that the number of links determines the rank. A Larger number of links equals to a higher ranking. This perception has led the scale to be preferred over professionalization. Investing in the professionalization of the approach. It helps in coming up with the propositions that are of value.

Identifying best prospects and tracking them:

Successful outreach depends on identifying the prospects. It also requires successfully tracking them. This can be done by making a list of the prospect. It is better to break them down by category.

Here are some of the tips:

•    Make a list of the blogs that you would like to pot as a guest.

•    Select the blogs you would like to check your product.

•    Find the resource pages that contain broken links. Select the ones that your websites can be replaced.

•    you should know all the websites that have the link to the site of your competitor.

•    Get the list of people that you may want to interview.

•    Journalists that you might want to build a relationship with.

•    Look for possible associate partners and the unclaimed mentions of the brand.

There are several tools that can help creating an effective list of outreach targets. There are also tools which will help in keeping a track of all the targets. Here are some of the tools that can be much effective in tracking the targets.

•    You can use Google Alerts. It will pick up the mentions of your brand. You can configure the advanced queries by combining the search terms with the Keywords used in the title or the anchor text.

•    There is another tool SEMrush that can help by showing high strength domains. It will create a link to the competitor pages. It will not create a link to your pages.

•    Haro is an excellent tool for the journalists. It assists them in getting a link and creating relationships.

•    Twitter is an excellent tool for keeping in contact with the subjects. It is very helpful in connecting bloggers and journalists.

•    You can use Check My Links which is an extension of chrome. It signals the broken links pretty quickly. It makes it easier to replace the broken links.

All of these tools will make sure that the outreach is efficient.

Emailing the contacts:

Nobody likes to get cold emails. The cold emails are not appreciated because they ask for things that are not beneficial. The emails that contain a fill-in-the-blanks link is not appreciated. Composing these emails is not an enjoyable task. Avoid sending these types of emails.     

It is better to communicate with the contacts in a less intrusive way. It is important that the first contact makes a good impression. The first email they get, tell them who you are. You can start by finding the individual emails. The contacts should be addressed by name. The email should start with useful context. It is important to be real. Make sure that the email does not sound fake.            

 Another effective way of sending good emails is to be direct. The message should not contain any irreverent material. You should try to introduce yourself in the best way by using least possible words.     

Testing works for outreach:

The last stage of successful SEO outreach is testing. Testing is very relevant for the outreach. You can do the testing by creating batches of the subjects. This will tell you which groups have better open rates. The formal and informal tons can be compared as well. There are several things with which you can experiment.

You should follow up with more emails. But using the same email for follow up is not a good idea. It is possible that if you continue you will get some response. Do not get disheartened by the silence of the subject. The silence is not always the sign of rejection.