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Why few Mobile Apps fail? : Role of technical details and Marketing


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Why few Mobile Apps fail? : Role of technical details and Marketing  


According to a survey, 31% of mobile consumers utilize an app just only once after downloading it from the app store. This figure denotes that there is an immediate requirement to amend the quality and the functionalities offered by the app. If the app is being used only just once, then the app betokens that it is not engendering or integrating any kind of value to the consumer. Lots of factors are influencing apps to fail and to be considered as deplorable.

App Failure-Role of Technical details

Most of the time Mobile app developers and vendors fail inefficaciously communicating the technical details of the app to the end users and consumers, the result of which is a substantial damage to the prosperity of an app. High end games can be properly and efficiently played only on high end mobile devices, but sometimes due to the lack of technical details, users would download and endeavour to play the game on non-congruous mobile device configurations. This will arise a incompatibility issues which would cause the phone to either freeze or crash or respond very gradually. This would result in deplorable reviews from the consumers and damage is done to the reputation of the app.

Suggested solutions:

 All the prerequisites about the installation of an app should be provided in the details of the mobile app which would avail users to choose and download the apps that are suitable and compatible with their devices. Such information would minimize lamentable performances and helps in preventing negative reviews.

App failure-Role of Marketing

With lots of vendors and developers building new apps each day, it is becoming extremely difficult to acquire/attract, retain and monetize customers and to develop brand equity and loyalty. Developers and apps are very similar to brands that need to be marketed for better results. App marketing plays a vital role in the success as well as the failure of a mobile app. Marketing and social efforts are needed to keep users engaged after the app is downloaded to their device.

Insufficient marketing efforts and marketing strategies will lead to decline in return on investments and hence will result in disappointments and frustrations. 68% of developers are frustrated with the current state of app marketing.

Tight Budget: Budget is also one of the major issues that app vendors or developers are concerned. To reach larger number of audiences, developers need to work with some advertising agency providers to promote their apps. However, working with ad agencies requires an investment which is sometimes huge. This concern leads to frustration at times.

Suggested Solution:

Ad network provider’s ad agencies should come with strategies that would minimize the marketing the costs while maximizing the revenues/ROI (return on investments) so that developers can relax on the distribution aspects and concentrate more on developing superior apps


How to Choose the Best Web Development Company

By aditi mehra on   3 months ago

Website development and designing companies are innumerable in India and it is very difficult to choose the right one for your business. All designing and developing companies’ offers similar customer services, negotiable prices and full- time support guarantee to customers, however, you start searching more about the best suitable companies, you will see the professionals in the company who were expertise in different areas, some create an innovative website design, but have no ideas on how to use it for promoting to your audience.


Some companies were meant for fake promises, in my all research I come to know about choosing any technology is a difficult task, so it is very requisite for an entrepreneur to choose the Best Web Designing Company in India.


Here are some steps in choosing the best web development and designing company:-


1. Choose the Reputed and an experienced Company:-

While selecting any company, you should first check company’s portfolio, this will give you an idea of their experience in working field and about the past history of clients they worked with. You will get to know about the reputation of company in the market. Browsing some of the websites they have created, will give you an idea of their work style and technology they have used.

 

The Website Developing Company in Jaipur, i.e. Sankalp, is the reputed and well- established company, well known for having a dedicated team of developer and designer.

 

2. Knowledge and Skills:-

 

A web design company offers many services to their customers, but it’s imperative to decide or judge on the basis of their technical knowledge, maybe they implement same programming for designing all websites and are good in few areas. A company should have a team of well- qualified professionals, who understand all the languages and capable of debugging errors, if in any case the particular designer is absent; other team member should be capable of doing it.

A very important aspect is your purpose of business, which should be understood by a company. Positions your website to the right place to help you reach to your target audience. Company should have skilled and professional graphic designers.

3. Customer Service

Every web designing company promises to deliver the same support and maintenances. You have to be sure that if a website designing company is working on your project, you can discuss your project in any available time and they have to give time to you. Satisfying customer should be committed words by a well- reputed company.


4. Recommendation


You can find out how successful a company is by its testimonials. Contacting some of its past clients will give you the better understanding of what things we can expect from them, is this new website made by them could help in our business growth. All these questions which come in every businessman’s mind were cleared after discussing with past clients.

There are many web designing companies, but those who fulfill all your demands would be the right one and do complete your work within dedicated time all together help you in choosing  the Best Web Design Company. Hope this blog will help you in choosing right.

 


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