How Make a
Money for Apps
When developed apps for Android
app stores can be highly lucrative ventures for developers, one of the hardest
decisions an app developer has to make is how to get the app to pay for itself.
Often the “monetization strategy” — shorthand for “how will this app
make money?” — is left for last.
It’s hard enough to get
discovered by consumers among the millions of already existing apps, not to
mention convince people to buy it. People increasingly prefer free, ad-supported
apps for their tablets and smartphones, yet many developers still
aren’t sure how to tackle the free vs. paid issue. Deciding when to charge for
your app, and when to try an ad-supported model, is one of the hardest
decisions developers must make.
Developers have several
monetization options available
As app markets across
platforms explode, developers are talking to each other to determine the best
type of monetization model to use. Most will tell you it’s a choice among four
selling your app in the app store
offering a free, subscription-supported app
offering a free app, with in-app purchases
offering a free, ad-supported app
But the choice really boils down to two strategies: getting paid by users or getting paid by advertisers.