--- title: "How Make a Money for Apps" description: "When developed apps for Android app stores can be highly lucrative ventures for developers, one of the hardest decisions an app developer has to make" author: "zack mathews" published: 2016-04-06 updated: 2018-03-14 canonical: https://www.mindstick.com/blog/11032/how-make-a-money-for-apps category: "mobile development" tags: ["mobile development"] reading_time: 2 minutes --- # How Make a Money for Apps When developed apps for [Android app](https://www.mindstick.com/articles/208957/a-complete-guide-for-android-app-development) stores can be highly lucrative ventures for [developers](https://www.mindstick.com/blog/302688/handling-errors-in-rust-a-comprehensive-guide-for-developers), one of the hardest [decisions](https://www.mindstick.com/articles/12962/4-important-decisions-to-make-when-booking-your-cruise) an [app developer](https://www.mindstick.com/articles/188260/do-you-know-what-to-look-for-when-hiring-an-app-developer) has to make is how to get the app to pay for itself. Often the “[monetization](https://yourviews.mindstick.com/view/87546/what-is-youtube-monetization-when-how-and-how-much-you-get) [strategy](https://www.mindstick.com/articles/12790/creating-an-e-commerce-strategy-in-2018)” — shorthand for “**how will this app make money?**” — is left for last. \ **It’s hard enough to get discovered** by [consumers](https://answers.mindstick.com/qa/43079/how-did-the-national-consumers-league-try-to-improve-the-lives-of-workers) among the millions of already existing apps, not to mention convince people to buy it. People increasingly prefer free, ad-supported apps for their tablets and smartphones, yet many developers still aren’t sure how to tackle the free vs. paid issue. Deciding when to charge for [your app](https://answers.mindstick.com/qa/33368/how-will-you-design-a-listview-which-downloads-a-lot-of-images-and-displays-in-it-without-getting-your-app-hanged-whats-the-best-possible-way), and when to try an ad-supported model, is one of the hardest decisions developers must make. \ ![How Make a Money for Apps](https://www.mindstick.com/blogs/77c054c1-092f-4d81-b24c-d390f838bffb/images/20987b1a-1d0c-4bec-b5da-87281e2a73d3.png) ##### Developers have several monetization options available \ As app markets across platforms explode, developers are talking to each other to determine the best type of monetization model to use. Most will tell you it’s a choice among four major options: - selling your app in the app store - offering a free app, with in-app purchases - offering a free, ad-supported app - offering a free, subscription-supported app **But the choice really boils down to two strategies: getting paid by users or getting paid by advertisers.** \ --- Original Source: https://www.mindstick.com/blog/11032/how-make-a-money-for-apps Copyright © MindStick Software Pvt. Ltd. This Markdown version is provided for developers, AI systems, and offline reading.