Getting positive Google reviews on our online profiles is one of the best
activity we can do for our SEO and branding. The Google algorithm is so complex that
a good local SEO has to look at almost every aspect of the business’s
marketing, from the website and ads that the business controls to external
article, links, social media, online directories, and more. Customer reviews
and ratings are essential items in the SEO’s tool belt, especially for
optimizing local businesses.
Google Ratings and Google reviews are a huge conversion factor, more influential
for getting users to click through and make a purchase than business citations
or most other elements of local SEO. If our search result has 4.5 stars and 18 reviews, that’s
strong social media network that our product or service is trustworthy.
Any positive online review
of our business is good to have, only those left in particular places affect
our rankings in Google’s local search results. Reviews left on your Google+ Local
page are the most important ones, with reviews on authoritative sites, like
Yelp, Yell and Scoot being secondary to those.
Reviews left on our Google+ local page are, by far, from a ranking
perspective, the most important ones, as Google feels that they can trust them
more than reviews left on 3rd party websites. They’re also the ones that
potential customers are most likely to see, as there’s a direct link to those
reviews from the search results page.
are three main benefits of getting customer reviews; to
improve the visibility of your business on Google. In regards to the latter, the importance of accumulating genuine and honest reviews of your services online is
ever increasing. Although you may
have all the other elements of your local search strategy covered, the power of
review data should not be underestimated.
A client reviews that has
an established account with Google and that is active on social media can have
a significant impact on rankings. We believe that the future holds
major changes in how the search engines evaluate and rank websites and customer
reviews will be the largest driving force behind keyword rankings. If
you’re going to encourage your
clients to leave reviews, make sure you aren’t attempting
to game Google with fake, paid, or over-the-top reviews. These type of tactics
will harm your website in the near future.