Search engine optimization is an optimizing a website for Google search engines.

Developing a web to rank in Google search engine results.

Improving the volume of traffic to a website.

Promoting by understanding how Google algorithms work, and what user might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting,


How Search Engine Works

Search engines perform multiple activities in order to provide search results.

  • Crawling - Process of fetching all the web pages linked to a website.
  • Indexing - Process of creating the index for all the fetched web pages and saved in a database from where it can later be retrieved.
  • Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the user search request with the indexed pages in the database.
  • Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
  • Retrieving Results - The last step in search engine activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.


What is SEO Copywriting

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

  Modified On Feb-27-2018 12:05:53 AM

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