Search engine optimization is a
optimizing a website for google search engines.
Developing a web to rank in Google
search engine results.
Improving the volume of traffic to a
Promoting by understanding how Google
algorithms work, and what user might search.
SEO is a subset of search engine
marketing. SEO is also referred as SEO copyrighting,
How Search Engine Works
Search engines perform multiple
activities in order to provides search results.
Crawling - Process of
fetching all the web pages linked to a website.
Indexing - Process of
creating index for all the fetched web pages and saved in a database from where
it can later be retrieved.
Processing - When a
search request comes, the search engine processes it, i.e. it compares the
search string in the user search request with the indexed pages in the
Calculating Relevancy - It is
likely that more than one page contains the search string, so the search engine
starts calculating the relevancy of each of the pages in its index to the
Retrieving Results - The last
step in search engine activities is retrieving the best matched results.
Basically, it is nothing more than simply displaying them in the browser.
What is SEO Copy writing
SEO Copywriting is the technique of
writing viewable text on a web page in such a way that it reads well for the
surfer, and also targets specific search terms. Its purpose is to rank highly
in the search engines for the targeted search terms.