Search engine optimization is an optimizing a website for Google search engines.

Developing a web to rank in Google search engine results.

Improving the volume of traffic to a website.

Promoting by understanding how Google algorithms work, and what user might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting,

How Search Engine Works

Search engines perform multiple activities in order to provide search results.

• Crawling - Process of fetching all the web pages linked to a website.
• Indexing - Process of creating the index for all the fetched web pages and saved in a database from where it can later be retrieved.
• Processing - When a search request comes, the search engine processes it, i.e. it compares the search string in the user search request with the indexed pages in the database.
• Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
• Retrieving Results - The last step in search engine activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.

What is SEO Copywriting

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.