Home > DeveloperSection > Blogs > Having a Mobile-friendly Website is a Key To Google Ranking

Having a Mobile-friendly Website is a Key To Google Ranking

Mobile Development Mobile Development 
4 Comment(s)
 960  View(s)
Rate this:

Mobile Friendly Web Development

Most of the people around the world are spending a lot of time online. Some are using the internet via mobile phones and some via desktops or laptops. But still, usage of internet via mobile phones has seen a drastic increase in the last few years. Thus websites need to be mobile friendly so that it can be accessed via mobile, and therefore there’s a huge demand of responsive websites.  

Mobile phones are generally used for internet purpose such as for checking email, social media websites, browsing, and playing games. While most of the people use desktops and laptops for their office works and projects, mobile phones are used at night or at the weekends. It keeps them connected to the digital world. This has increased the scope of responsive websites. 

Earlier, getting a responsive website was a dream sort of thing for small websites and business holders. Mobile friendly websites were considered a luxury of large brands or companies with huge budgets. Then came this thing so called the responsive design and it changed the platform for the average business and websites owners. This Responsive website design allows website developers to best utilize the available screen of different size and resolution. These responsive websites adapts in layout without removing massive amounts of web content. Thus, what was once considered to be a costly service is now a part of the standard website design project. Businesses and companies no longer create two different independent websites to be run on different devices or pay to support two websites. This has cut down the expenditure and thus has increased their business. They can now develop one website that simply adapts to accommodate the smaller screen size and resolution of mobile devices.

Benefits of Using Responsive Website

Having a responsive website has many advantages. It attracts more mobile traffic and more search traffic for local terms and phrases. It improves overall bounce rates because it cuts down on mobile user frustration. Also avoids duplicate content that can result from managing two websites. Increases online sales, cheaper than developing separate websites for desktop and mobile usage, saves development time because you create only one website. And most importantly it provides a consistent user experience across devices (as opposed by two multiple websites that look and act differently). 

Thus getting a responsive website is important. If you wish to have a mobile friendly website you have few options. You can either hire a website developer to create a custom mobile responsive website or if you don’t have a budget to hire one you could purchase a stock WordPress theme that is already mobile responsive.

Nice post

By Mayank Tripathi on   one year ago
Nice post Amanda!!
"App Indexing" is really interesting approach
Keep posting and keep me updated about it.

Mobile Ranking Algorithm

By John Smith on   6 months ago
Google has confirmed that they are soon going to release a mobile ranking algorithm in April 2015.
Amanda please post on this, how this mobile ranking algo going to work.

Reply: John Smith

By Amanda Cline on   6 months ago
Hi John,

Google has its own standards to detect which website should be ranked well on mobile searches. Even if you have a fully responsive website that does not guarantee your success as Google has full control over which site pass the test, and which fail. The parameters are yet to be specified.     

The good news is that Google has provided a very clear pass-fail test to tell you if your pages are mobile friendly by Google’s standards. The Mobile-Friendly Test is simple: Paste in a URL and wait approximately 60 seconds for the test to complete. Don’t worry if the progress bar slows down around the 60 to 70 percent mark — that’s typical and does not indicate impending test failure.

Google Algo for Website Ranking

By John Smith on   6 months ago
Thanks Amanda!
Would you like to give us few tips on SEO work for websites - based on the Google Website Ranking Algorithm.

Don't want to miss updates? Please click the below button!

Follow MindStick