For many marketers out there, the one and only way to legitimately go about making sales is to focus on generating leads first. Since getting leads is the first step, people make the mistake of thinking that it is an extremely simple and straightforward method. The truth of that matter is that there is a lot more than meets the eye and one cannot hope to generate the necessary leads by thinking that there is a simple formula attached to such a process at large.

Even though most people already know this, they deny the fact that once a person has become a lead and shown actual interest in your service, you need to do everything in your power to make sure that they don’t lose interest anytime soon. That is a fact. There are numerous ways to do this, such as downloading an ebook, filling out a form or going through and completing an online survey. However, without going into the top mistakes marketers make with regard to lead generation tactics, this is just the tip of the iceberg. Having said that, let us take a closer look at the top 7 leads generation mistakes that marketers make:-

• The Focus on Buying Leads: Not only is this process fake and contrived, but it is likely to make things worse for you eventually along with you wasting your money for no reason. Your contacts need to give you their information voluntarily so that an innate sense of trust is established. It will take some time to create a trusted email list, but eventually it will be more than worth it.
• Not Focusing on Lead Generation Content: Everyone who takes a peek at your website is not at the same stage. Very few visitors will be ready to buy your stuff, so make sure that you give them an opportunity to do, by making them more aware about your business and what you’re selling them. Plus, making different types of offers at different stages of their buying journey would be the ideal bet for you.
• Neglecting the Benefits of Blogging: Forget about blogging less, many services aren’t blogging at all. Enough studies have shown that a lot of services get a high percentage of blog views from their older posts that make the users convert. Don’t ever forget that every well-written blog post is an opportunity to generate new leads.
• A Lack of Lead Generation Tools: Without a good combination of such tools, you will really have your work cut out for you just connecting with the users or figuring out what they want. A good combination of certain tools such as Lead Flows by HubSpot will help you get leads a lot easier by asking the right questions like “Who are the people visiting your site” and “What are they doing once they get there?”.
• Not Learning from your Mistakes: Making mistakes more often in the earlier stages of your company will give you a unique perspective on what works and what doesn’t right from the very start itself. Encourage a more holistic approach within the company and your employees and also focus on testing everything out as well.
• Forgetting the Importance of Using Social Media: The aspect of social media is a very useful and low-cost source for lead generation. Linking directly to a landing page or even using specific features on all the social media platforms is the best place to start. 
• Your Lead Capture Forms are not Concise Enough: This means that they are either too long or too short. If it is too short, then the quality ends up running short and if it is too long, then fewer people will want to fill it out. Focus on getting a good balance between the two.

One may very well ask “Why are leads so important?”. Well, as already stated, they are basically people who have shown a keen interest in your product/service and as an esteemed marketer, you need to do everything it takes to ensure that they remain within your fold. When it comes to the aspect of Customer Relationship Management (CRM), the question of what is salesforce crm is still on the minds of a lot of marketers out there. 

With the above list, you would have gotten a good gist of the most common mistakes that people tend to make. Once you have gone through all of the mistakes, it will be easier to find out where you and your service fall short in this regard, which in turn, will also help you to prioritize where to focus your resources and time in totality.