Optimization for Google Search Engine
Most existing posts will tell you how to use a certain feature, give you a list of reports that you “must know about” or explain how to optimize towards something specific such as CTR, but you won’t see a lot of material that’s comprehensive about optimizing your account. By the way you can create your own google-account if it does not exist yet. You can find here step-by-step guide how to do that.
The reason that this is so important is because in my opinion, optimizing all of your campaigns is the most complex task of managing the account.
When I say complex, I don’t mean that it requires a lot of work, but because you must re-invent the wheel every single time and find the gems that will improve performance among all the ‘dirty’ raw data. That is why if you do not work according to a proper methodology, you’ll find it hard (and annoying) to get results.
But still remember than https://www.google.com/ is most poular search engine in all over the world so every queries has at least few millions results.
The difference between setting up a campaign and its optimization is the same as the difference between setting up a pipeline system and finding a leak in an existing one – In the first case you know that your goal is to connect between the different pipes, while in the second case you’re supposed to locate the leak source in the darkness, and without the proper tools you’ll find a very hard time doing so.
Over the years in our company, we have developed a work methodology on this subject, and that’s the reason I decided to write an organized post with the list of actions that I believe need to be taken in order to do a thorough optimization job without taking any guesses.
Of course, I do not assume to cover every single optimization activity because there are countless of those, but this will at least put you on the right track.
Ready? Here some most important tips to optimisation content for google.
Tip #1 – Define your targets
I know that this sounds a little too obvious to you, but every optimization has to be performed against a certain target.
Tip #2 – Make Sure You’ve Checked The ‘Auto Tagging’
This is the checkbox that will pass the ‘gclid’ through to Google Analytics and allow AdWords to send data to it as well.
Tip #3 – Make sure that your ad rotation is set to “Rotate Indefinitely”
The default option in AdWords is ‘Optimize for clicks’, but the default options are in most cases meant for beginners. You should set your ad rotation to ‘rotate indefinitely’ so that all ads will get an equal opportunity.
This 3 ones is most powerful for every new digital marketer and rest of them you will find at google.com