Well, you're in the right place, we're going to discover the five tactics you can use to master Local SEO in 2019.
The search engines are controlling most of the web traffic today, so it is vital that your website stand out from among the five billion search queries that Google served daily. That is almost 70,000 searches per second. The way to make your site stand out from the crowd is through search engine optimization or SEO for short.
When it comes to local search, it is very important to optimize your SEO strategies more than ever. Your potential customers are looking for your services, the last thing you want to do is give them to another local business. Many of your competitors will use these same techniques, so you should focus more on your local SEO campaign than in all previous ones. This will help you reach the first position in the search rankings and advance the competition.
5 simple ways to master local search
Title and meta description
The most common HTML elements of a web page are the title tag and the meta description tag, which help the search engine and the search to understand what your page is about. Usually, the text of your title, as well as a meta description are displayed in the search results and therefore, you should be very careful in writing them.
Make sure the text is attractive, unique and descriptive. This will keep the customer committed to your site forever. Writing these texts is considered as the art in the SEO world. If you are king of them, you will achieve what you want.
In the search list of the main page of MacaRomero shown below, you will find the title, «Local SEO | It appears on Google where it matters most». This is important since it gives the search engine a headline about what our site is, but it also tells the search engine.
Next, the meta description: "MacaRomero is an SEO agency in Madrid, which helps companies appear on Google where it matters most. Discover what we can do for your business! " Although the meta description is not a direct ranking factor, other elements such as the number of clicks of the search engines (click-through rate ( CTR )), and the search engines that remain on your website because the title and description were relevant to the search (bounce rate); They are ranking factors. In general, you want to give the search engine a reason to click.
A reference is any place where the name, address, phone number and website (NAP-W) of your company appears online, usually in an online directory or on a business listing website. According to Google, 46% of all searches performed are local.
However, many small companies have not claimed a single reference to local online companies. Actually, this is the great missed opportunity to achieve business objectives. It does not matter if your business is small or large, it is imperative that your business appears in the first online directories.
These are particularly important to get in place for local SEO because if you do not appear in the places that people are looking for businesses like yours, it is likely to be overtaken by competitors who do.
Google My Business
For any local company, it is vital to claim your Google My Business and Bing Places for Business page. Since both platforms are absolutely free, you can get exceptional exposure when you have optimized your profile so that it appears on the top local Google listings.
In some cases, your company may already have a Google My Business page that may have been self-generated and may not contain accurate information. You can claim the existing profile if it is there.
Google My Business sends information to several places, including the local pack and the Google Maps search results, but it is likely that the best-known aspect is when it is in the upper right (or on the top of the mobile) of a brand search for your company.
Companies are finally beginning to realize the importance of their customers' online comments. 85% of people trust online reviews as well as a personal recommendation; 7 out of 10 will leave a review when the business asks for it.
With statistics like these, you can see why, but it is shocking the number of companies that still have no idea of the impact they are causing your business and sales by not managing your online reputation.
Only a few years ago, the Internet was very different. The companies were not attracting customers but simply selling to a passive audience. Today's consumers are different since they have been given powerful ways to express their opinions.
With this, the reputation you spent building your whole life can easily go wrong in a single day. Your reputation is as crucial as ever, a single negative criticism can dramatically alter the public perception of you or your brand.
Marking of structured data
Structured data marking, often called Schema marking, is a code that allows you to add relevant information about your business in a consistent format for search engines. Adding structured data to your brand is an easy way to make a big difference in your search engine's marketing of a page.
Many of the advanced functions of the search engine results pages ( SERP ) are full of structured data. These include fragments of websites, knowledge graphs, questions, and answers, and let's not forget key details about your business such as contact data, social media profiles, logo, hours of operation.
Here is the crazy part, as of October 2018 less than half of all websites use one of the main forms of dialing scheme or structured data. Although it is not mandatory, according to the Introduction to structured data from Google, it is highly recommended. The use of Schema or structured data mark, makes your local business stand out from the competition.
Is it time you started with SEO?
Even with these SEO data in your hand, getting started may seem a bit overwhelming. If you are not sure where to start, contact us today. We can help you create a great SEO strategy to start getting the results you need today.
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