Search Engine Optimization for WordPress

WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. To maintain your WordPress site's optimal friendliness towards search engine spiders and crawlers, here are few points with the help of which your website could be in top ranking of search engine. Let’s see that point:

Clean and Error Free code:

Make sure that your website code should be Clean and Error free, because of due to error in your website, search engine can be moved in other website. So if you want to your website at top ranking of search engine then write your website code simple, easy, understandable, clean and error free.

Content Talk:

Search engines can't see your website; it can only read your website content, so it doesn’t matter how your site look like.  So, website content, website material in your site that explains, shares, informs, educates, and babbles to search engine. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good score.


Keywords are those phrases or words which are used in search engine to find the specific content over internet. So if you are writing something that you want to be found over Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence.

Content First:

A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the un-styled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.

Link and Title:

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a shifter, giving credit to certain words and combinations of words. Words found within your document are compared to words found within your links and titles. The more that match, the better your score.

Content in Links and Images:

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

Navigation Links:

A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

Search Engine Optimization Resources:

While WordPress comes ready for search engines, the following are more resources and information you may want to know about preparing and maintaining your site for search engines' robots and crawlers.  Let’s see a brief description on it:

Meta Tag:

Meta Tags contain information that describes your site's purpose, description, and keywords used within your site. The Meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them by using custom field.

Robot.txt File:

This feature tells search engine crawler, which directories can or cannot be accessed of WordPress websites.  Search Engines read a file to get information on what they should and shouldn't be looking for, and where.

Feed Submission:

WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many sites which specialize in directories of feeds and feed services.

 To submit your site's feeds, you need to know the link to the various feeds your site provides.

Permalinks are enhancements to your existing URLs which can improve search engine optimization by presenting your post, page, and archive URLs as something like Java (Customized link) rather than .


Sitemaps is single page which has listing of all pages or posts in your website. It is good way to provide a brief overview of your website through which an external user can interact easily with all pages of your whole site pages. 

Last updated:2/26/2019 10:12:15 PM
Arun Singh

Arun Singh

Software Developer


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