Ecommerce nowadays is one of the most influential and growing industries. There are a whole lot of different but entangled processes for marketing and SEO. Most of the SEO agency is now working on some famous e-commerce sites. It is because it was shown in research recently that e-commerce sites take less time than other sites to rank in Google.  

Say suppose, when Zomato came, it instantly became a hit digitally, because it was one of the first to provide quick service food online. But that does not mean that Food Panda, UberEats and other online food services are not ranking good. Yes, they are because the demand is more and the sites are less.

One of the main reasons why we need pro SEO agency tips for e-commerce sites is because most of the SEO involved people are actually unaware of the fact that e-commerce SEO strategies are different than other tactics. Therefore, despite having all the right resources, e-commerce sites are still facing a lack of recognition in online business. Those with a brick and mortar store are getting all the attention than the ones which just have an online presence.  

This makes it easy for e-commerce sites to rank better and higher. In this article, we will discuss how some SEO agency tips can help e-commerce sites get more traffic and conversion in comparatively less time:

Reviews Go a Long Way

Do not be afraid of your online reputation and scams. Allow a review page or a testimonial page on your official website. You may get a low response due to your low online presence. Scams can even come to your review page, provided you have a filter system. But good reviews can get you a long way.

Moreover, when a user visits an e-commerce site to buy a product or a service, they actually see whether the product is worth buying or not. That is when reviews help you out. Good reviews build your credibility. It acts as a medium of communication forum for your prospect where they convince them that your product is valuable.

Moreover, do not think that the bad reviews are not worth anything. They actually make your site look authentic and this builds your online reputation as a website for real. Have your reviews shared by your users to the social media accounts. Good or bad, it does a bit of promotion for you. Make sure that there is gossip going on your product in social media. That will earn you more traffic, out of curiosity.  

For example, that is exactly how Zomato revamped their marketing technique, by getting some publicity out of the scam.  

Invest in Keyword Research and Latest SEO Trends

No matter, what you want to optimize, from Blog page topics to website URL, SEO is one thing you are always going to need. People sometimes, keep the name of their company based on keyword research. Therefore, keyword research is the one thing you need to get current in order to start your entire project.  

It is very much important that you pick up your niche first. Say suppose you want to open an e-commerce site to sell auto garage parts. Choosing one particular niche allows you to to make sure that you target a certain keyword that has more search volume.  

Now that you are through with the niche thing. It is time that you start doing the keyword research. Say suppose you have decided to start an online auto garage parts selling the business. Your focus is auto garage parts, and so the input that you need to put off the tool is auto garage parts. This helps you in getting all the related keywords that people search more often.

Do not forget to use LSI. LSI are those keywords which appear as related search when the user types something on Google. Say suppose, when people will type ‘buy auto garage parts’ then the related searches will show buy auto garage parts in Los Angeles. So, these things make your user’s search more specific and in this way increase their customer experience.

Recent searches say that the use of long tail keywords has increased since, the advent of voice search optimization. That means that your SEO tactics may most likely be spoken out rather than type. Therefore, it is mandatory that you keep more long tail keywords in your SEO list than short.

Keywords are must in case of meta title and meta decryption. Most likely when you are presenting your brands online, you are giving it a proper name, a clear logo and a tagline which can connect with the prospects? Yes, so unless you are a known brand, it is most likely that even use keywords in your tagline. For example, if your online business is of quick food service, then you should write something like fast delivery or quick delivery.  

So, these were some of the keyword research that you need. Now let us see the next tips from a top SEO agency.  

Run a Price Promise SEO Campaign

Some words like ‘guarantee’, ‘no credit card’, ‘cheap’ and ‘limited stock’ are very dear to our search engine bots. These are so popular that they alone can influence a lot of marketing on behalf of your brand.

Content marketing and SEO marketing is often a long-term investment where you pay less for more valuable marketing. However, some SEO agency does actually use these methods to catalyze the effect.

These tactics are baits for the search engine bots. If they are able to catch it then your website is definitely going to get some website traffic and recognition. For example, you may have seen some of the aggressive campaigns run online mention words like ‘quick result’, ‘guarantee’ ‘limited stock’.  

These are actually common keywords which go with an ecommerce site and they also bring a significant amount of lead and conversion.  

Conclusion:  

SEO agency can get you the right success by analyzing your current needs and future investments. Even if you know the basics of SEO marketing, it is important that you at least seek some advice from the top SEO agency.

Till then, you can keep experimenting on your own because it is long term investment and needs a good amount of consistency.