As an eCommerce business manager, you require lead generation strategies that in turn help to grow your sales revenue. Social media is central to promoting your online business and getting you qualified leads. According to statistics, more than half of the internet users are on social media and sharing a massive amount of data. This shows that social media is a good platform for getting those much needed qualified leads. Before we understand how to harness the important role played by social media in lead generation strategies, let me first explain what a lead is.