Apps have taken over our lives. And in a good way. Think about your daily routine. Right from the time you wake up in the morning, to the moment you go to sleep, you are surrounded by a plethora of apps. Whether it is using an alarm to wake up on time, messaging friends through a messenger app, or finding the ideal route through a navigation app, you cannot deny the role applications have on the lives of many.

In 2017 alone, 197 billion apps were downloaded. The same year, most millennials used Amazon while social media apps remained the most popular choice of the masses. On average, people spent at least 2.5 hours interacting with a variety of apps.

What does this mean? Well, it showcases an opportunity for businesses — a chance to invest in app development. Considering the popularity and role of applications in the lives of many, some may even say that investing in app development has become a necessity rather than an option.

Here are five of the most compelling reasons you must invest in app development.

1. It lets you access the masses

More than 40 percent of the total world’s population has access to the internet. And this is the audience you can approach through applications. Your target audience is likely to be less than this. However, there is a high chance that your target customers are present online.

And by investing in app development, you are providing yourself with an excellent way to access them all. Additionally, if your business is global rather than regional, investing in an app is even more profitable for you. It helps you in market expansion and access new regions for business growth!

2. Building lasting relationships with your customers

Let’s say you hire a professional app development company like App Vertical to build your app. One of the most significant benefit it will provide you is seamless and uninterrupted communication with your customers. It doesn’t matter where your customers are present or what time it is; your potential customers will be able to connect with your business any time they want. This is why E-commerce is now set to outstrip traditional retail.

By investing in an app, you can ensure that your brand strengthens and that customers are more willing to invest in your service. Don’t forget; customers don’t just want services. They want apt customer support. And an app can deliver this. Make sure that you get dedicated developers on board when building your mobile app and get them to add a chatbot option within the app. This ensures communication 24/7, which aids in building brand equity.

3. Digital media is one of the most effective promotional tools

Don’t think of an app to be just a service that you deliver to your customers. Instead, it is a platform that can allow you to promote your brand effectively. It is a marketing campaign in itself. The only difference here is that it is ongoing once you invest in it.

You can develop an app and leverage its users to promote your business. For instance, you can notify them about any updates that your company recently made or the latest offers that you are delivering to your customer. Furthermore, apps reduce the amount of time lag between providing services and receiving feedback.

Think of Uber. The moment you step out of your ride, you can rate the driver. This instant feedback helps the business in tailoring their model. You too can benefit from such immediate feedback mechanisms if you invest in the right app development company.

Moreover, while marketing campaigns require a lot of effort to work, once you have developed an app, it can perform the function of attracting customers and capturing their attention without much exertion. You can then use campaigns to convert people rather than attract them since the first part of your job will already be done by the app.

4. It helps maximize revenue and sales

There was a time when online retail was met with skepticism. People weren’t sure whether to trust online payment or shopping methods. However, nowadays, this initial barrier has been broken. People actually prefer mobile app transactions now.

Why?

The biggest reason is the flexibility and convenience it delivers. It allows you to transact regardless of where you are. Quality apps of today give such smooth user experience that it takes attention away from the fact that you aren’t conversing with actual people when conducting the transaction.

Now, developing an app can allow you to maximize your revenue. Online transactions are skyrocketing. 96 percent of the top 50 UK online retailers have invested in apps while 94 percent of US’s online retailers have invested in the same. Let’s face it. If the majority of the businesses are doing it, it must be profitable to do so, right?

5. Ensuring brand recognition and building brand equity

A high number of people using applications means that your brand can gain great recognition by having an app of its own. This is why some businesses even go as far as having apps that have nothing to do with their core service. Instead, merely having a functional and relevant app helps them in getting their brand recognized by the masses.

Even if you decide to make your app relevant to your business, it still helps in building a reliable and reputable brand. To do so, you must ensure that your application delivers a user-friendly interface and serves a real purpose in the lives of your customers. This helps in creating a lasting impression. The more favorable the impact is, the stronger will be the brand equity developed with your business.

Conclusion

These five fundamental reasons are why you must invest in an app today. Do so before you miss out on all the benefits that apps deliver. Considering that most businesses are investing in building their apps, it is essential to take the step today, to prevent loss of market share! Start developing your app and reap the advantages as soon as possible.