A banner sign helps your business create a first impression on potential customers. It offers visibility to your business and informs the people about your products and services. The purpose of every banner sign is the same, but every company needs different banner signs for advertisement of their products, services, and brand.

A banner signs the work wonders for a business might not work for others. Companies need to consider many factors to make a banner sign effective for advertisement. Let us check what factors one must consider while designing a banner advertisement for their business.

Purpose of creating the sign

The first thing you must consider is the purpose of creating a banner sign. It could be brand awareness, promotion of a product, or weekend sale, informing a store opening, advertising a discount offer, or attracting people to your booth in a trade show. The design and shape of your banner sign depend on the purpose for which you want to use the same. If you have a clear goal in your mind, you cannot go wrong in creating your banner advertisement.

Location of advertising

The place where you need to install the banners is important as the size of the flag primarily depends on the location. You cannot install a billboard inside a retail store and, a corflute sign will not work on intersections. If you want a banner for your storefront or inside your store, vinyl banners are perfect as you can get them in any size. However, if you're going to advertise in the outdoor locations, mesh banners and billboards work best as they are weather resistant and offer maximum exposure for your business.

Readability

The test you use in your advertisement should be readable by the viewers. The font and size of text should be readable. The text usually contains the information you want to communicate with the viewers such as a brief detail of product/service, contact details, website URL, etc. All the information in text form is vital for the business and viewers.

If the text is too small or the font is too fancy, it may not be readable. Therefore, it is best to use a simple font like Arial or Calibri, and write it in appropriate size so that it is readable from a distance.

Visibility

Your banners should be visible to the viewers form a comfortable distance. You need to consider the distance between the banner and the viewer. For example, the distance can be 20 feet in case of a billboard, and it can be 2 to 6 feet in case of an indoor vinyl banner.

If you want a banner for your storefront, it should be visible and readable from the road in front of your store. If you're going to create vehicle wraps, use the images and text of appropriate size and use professional services like car signwriting Brisbane to design the same.

Graphics and colors

The graphics and colors in your advertisement play a vital role in attracting the attention of people. A banner sign with dull colors may not attract the viewers and can be ineffective for advertisement.

It is best to use bold colors and graphics in your ad, but you should not clutter it with multiple colors. You can use two to three colors to attract the attention of viewers, but keep it simple so that people can understand it easily.

Avoid the clutter

Businesses should avoid clutter in their advertisements. Many people try to use multiple colors in their banner ads. Some people put too much text and information in the ad. People have only a few seconds or minutes to view your ad. If they understand your ad in the first few seconds they see for some more time; otherwise they look away soon.

Therefore, it is essential to avoid the clutter at all costs and make your advertisement as simple as possible. If the viewers understand your ad, they get to understand the message you want to deliver through your advertisement.

Choose the material

The material and its quality are also crucial for the life of your banner advertisement. The material you choose also depends on the location where you want to install the sign. If you're going to use the banner in the storefront, the aluminum or vinyl banners are perfect.

If you want to advertise in the outdoor locations, you can consider vinyl, aluminum or mesh banners. People who want to install the banner sign in indoor places like in the stores or restaurants; they can use the cloth fabric or vinyl banners as they are cost effective. You don’t need aluminum or mesh banners for indoor advertisement.

Use your brand

A brand is the identity of every business. A brand can be a sign, logo, image or color that represents your business. When people see your brand logo, image or color, it connects them to your business. People are more likely to buy from a brand they know well. Therefore, it makes perfect sense to use your brand in your banner ads.

Startups must create a logo for their brand and use it in all the advertisements to build brand awareness among people. Once people come to know about your brand and trust the same, they are sure to buy from your business.

Final words

Considering these factors can help business owners to create effective banner signs for their business. Moreover, you must consider your budget and requirements before hiring a professional signwriting service for your ads. The ads should be able to reach your target audience and communicate your message effectively.