The products are primarily food which is divided into several categories such as meat section with chicken or seafood, dairy section, bakery items, and frozen food. Many of the grocery stores offer non-perishable food products which are packaged in boxes, cans, and bottles.

People always look for value in the household items they purchase which not only fulfills their needs and expectations but also saves them money. One of the latest trends in grocery shopping is coupons which can be homeowners get a discount when buying a product. Coupons are given by food producers or retailers as part of their sales promotion. The coupons are commonly handed out in the mail, magazines, and newspaper clippings, through the internet or directly from the retail outlet. The advancements of mobile technology and internet connectivity has allowed consumers even to download coupons.

There are two kinds of grocery coupons namely manufacturers and store coupons. The store coupons are price discounts valid for specific product or item available in a particular store. The manufacturer coupons on a product may be accepted in every store.

The online scannable grocery coupons have saved the time people spend on cutting newspaper clipping, printing and organizing coupons. The internet and smartphone have given consumers an opportunity to download coupons instead on their cell phone or grocery card. The process to obtain digital coupons is easy. The consumers only need to make an account on one of the e-coupon websites and register their grocery cards. The consumers will get a chance to choose which coupon to add to their card. When the consumers will go to the retail store to buy things, the cashier would use their card which would automatically deduct the coupons from the card.

The advantage of online scannable grocery coupons is that not only the shopping is quickly done but the consumers would also not waste time sorting through their collection of coupons and finding which one is valid or not. Many people like to prioritize certain things they like to buy particularly grocery items and coupons give them the best solution to save money on grocery and household products.

The shopping trends are changing with more consumes ordering online through e-commerce websites. Online shopping gives consumers to buy things simply be sitting in their homes and not worrying about long queues in grocery stores. When people shop online a box appears where consumers can enter a promotional code if they have one. Entering a valid code would help them get discounts. First, a printable coupon was used but now many grocery stores are accepting digital coupons where customers enter a code when checking out of the store. Every promotional code has a different value as some may get a percentage off the complete order you purchase or only from one product you have bought.