The list of physical conditions that CBD is said to treat is quite extensive, from mood, cancer, inflammation and pain. Some celebrities have even gone on to start their own CBD businesses after some, including Michael J. Fox and Morgan Freeman, shared their encounters with the substance.
With the rest of the marijuana industry, this compound, which is referred to as Cannabidiol in full, has been in the political limelight for years. The substance is still subjected to the same scrutiny as marijuana, even though the psychoactive compound THC is not present in all CBD products. Even as the compounds legal status hangs in the balance, the creation of and demand for CBD products such as edibles, vape pens and topicals continues to grow.
This market sector is expected to grow to 60 billion dollars in value by the year 2024, and dispensaries, head shops and savvy entrepreneurs have already tossed their hat into the ring. The time to rake in some profits, while also helping those who are in need, is now for anyone who wishes to get in on the action.
CBD Products Marketing Tips
Familiarize Yourself with Your Products As Well As The Market
You know that the FDA is closely monitoring your marketing information if you have some information about this industry or own a dispensary. To ensure that you don’t get into trouble with the agency that is clearly operating in the past, take the time to find out more about the laws governing the industry.
Put some work into educating yourself, your workers and everyone else you know about this substance. Find out more about the products, the research and the relevant jargon. A large group of individuals, including medical marijuana users, don’t know the definition of CBD let alone how they can get their hands on some. Spread the word, even if you are simply educating your customers about high CBD content strains.
Educate people about non-psychoactive CBD products as well. Any potential buyers who have had unpleasant encounters in the past, those who have to work and seniors among others may not want to get high. For those looking to enjoy the health benefits of the substance, suggesting CBD products such as bath products, patches and topicals, including lotions, might be more acceptable. No marketing pitch will outperform your efforts of informing them with compassion and confidence.
Pursue Natural Growth
It might be worthwhile for you to use the internet when looking to establish your own operation in the community, whether through social circles or a business entity. You should expect to encounter a few hurdles, before you can get a polished ad of your latest CBD product out there, since it is still linked with marijuana.
If your ad is turned down by some of the largest online advertisers, such as Instagram, Facebook and Google don’t be surprised; they have strict guidelines on what is deemed to be appropriate material for paid advertising.
Ensure that you have a nice cannabis web design similar to those from
Greens Canna Care and that it is optimized properly to make up for the possible lack of advertising material. Ensure that your site is full of great content, user-friendly, and fast to demonstrate to potential customer that you are running a genuine operation. Optimize and keep your website up to date as SEO will be the foundation of your operation online.
Take Advantage Of The Power Of Social Media
Many business entities do not see how social media platforms, including Twitter and Facebook, can help their cause, even though everyone loves memes and puppy images. A well crafted dose of social media genius can help even the most bland service providers and businesses. It is all about your brand, and community.
Frequently sharing and retweeting pictures and blog posts with minimal engagement with the target audience won’t help you, because to have a successful social media campaign for a CBD business you need to create a perfect balance. Take a moment to answer some important questions: Who on social media are you following? What is your reason for following them? What about them interests you? What are users discussing or engaging them about?
You may be following them so as to learn about new products, acquire valuable information or simply because their posts are inspiring. There should be a reason, that’;s the main takeaway. Don’t post anything for the sake of posting; come up with content that is relevant to the target audience as well as the business. Don’t get sucked into an obsession about conversions, retweets and likes, try to keep things fresh and interesting without making every post about
promoting your CBD product.
Consider Using Influencer Marketing, But Be Careful
If you have the appetite for some risk, you can market your CBD products through other complicated means other than social media, SEO and web design.
You can get social influencers, bloggers and popular Instagram celebrities to post about your products; something that most CBD businesses are now doing. It is however important to note that these strategies may fail, or generate a minimal return, as they tend to be quite risky. If you are considering using influencer marketing, find out more about what you are about to get into prior to that Venmo exchange as it might be quite costly to hire some digital celebrities.