How many times have you left a website because of its slow loading speed? User experience is one of the most crucial elements in driving sales to your business. 

88% of online customers are less likely to revisit your website if they get a bad user experience. According to the statistics, the more reliable your user experience is, the more people are going to spend time on your website.

SEO was dominated by backlinks and keyword density, but modern algorithms prioritize how users interact with your website. Google, in particular, has said that positive UX is a key to high rankings. In this blog, we'll take a look at how user experience plays a major role in SEO. 

Why Do You Need User Experience in SEO? 

Search engines (such as Google) want to give users the most relevant and happy results experiences. If your website does not provide a trustworthy and reliable experience, users will exit your website, and search engines will check that as well. This is why user experience comes into play because it's so intricately related to SEO.

1. Page Speed 

Multiple elements dictate your ranking in search engines. Google, to be specific, has its core web vitals metrics like LCP, which is Largest Contentful Paint, which measures how long it takes for the main content to load on your website. If the key content is slow, users feel it is laggy. 

The second measure is First Input Delay (FID). FID measures how long it takes for a page to load when a user is using the page. Third is. Cumulative Layout Shift (CLS) is how much the layout shifts while loading a page. 

All these elements are vital and constitute better visibility on the Search Engine. Getting them together is a direct ranking signal. Slow loading speed and unstable website features can really lead to higher bounce rates and lower ranking on the search engine. 

2. Mobile Optimization and Responsiveness

Many times, we see layouts getting misplaced when we visit them from different devices. The font and images aren't functional at all, which makes the user experience bad. 

Approximately 70% of searches are on mobile devices, and for it the websites should be mobile-friendly.  A great responsive design is the core of any user experience, and giving visitors a way to easily navigate through your website is significant for ranking. 

A good website design that is optimized for every type of device can easily increase rankings and visibility for the company. No matter what device visitors are using, having a highly functional website can make all the difference. 

3. Functionality and Website Structure

An intuitive navigation is what makes the website stand out.  If a user is wondering what to do next when it comes to your website, then it's not a good sign. 

Clear menus and logical content flow are crucial. Easy-to-find information reduces friction and allows users to go through everything seamlessly. 

How your website is structured and how easy it is for users to skim through your website is a real deal.  Search engines interpret this as a sign of quality, boosting visibility in results.

4. Content Readability 

The readability of your content and the fonts and visuals you use play a major role. How readable your content is plays a major role in making your visibility better. 

User experience also means how your content is consumed. How you optimize your content and your overall website makes it better for SEO.

UX and SEO: A Winning Formula

The modern issue is not about backlinks or keywords anymore. It’s about making your users happy. When your website speed, accessibility, trust, and clarity are aligned to not only rank higher but also convert more visitors into customers