E-commerce is one of the pillars upholding modern society. We live in a digitized age, where purchasing goods and services through online marketplaces has become common practice. It’s so intertwined with our lives that we can guarantee you life during COVID would have been much more difficult, if not impossible, without the technological advancements of the internet. 

Let the record show that e-commerce is still a recent development. It has only become a consumer-based phenomenon starting in the late 90’s to early 2000s and has exploded in popularity ever since. We’re sure that the reason you’ve clicked this article is because you own a digital market of your own and are looking for tips on how to make it grow. And even if you aren’t, there’s plenty here to learn. 

With introductions, our goal for this article is to help enlighten everyone reading on the synergy between AI and e-commerce. Much like e-commerce, AI is something that has exploded in recent years. It’s a huge part of our current paradigm, and we’ve begun incorporating it into everything we do. AI is also special because, much like e-commerce, it’s a broad term for a multitude of different tools and such. Which is why, for this article, we’re going to be telling you all about the best AI tools to use in your e-commerce strategy. This list is in no particular order because we do feel that each tool is unique and serves its own function. With that being said, let's move on to the list. 

ChatGPT

ChatGPT needs no introduction on our part. But in case you’re someone who’s out of the loop or has actively been avoiding spoiling any details related to ChatGPT, here’s a brief rundown. ChatGPT is a Large Language Model (LLM); its main purpose is to read data, understand said data, and understand it similarly to a human. It is able to then process said data and cohesively output its findings. 

The reason why ChatGPT is so useful for e-commerce is that it’s a great catch-all tool for writing. One of the best ways of doing so is through the use of strong prompts. Instead of just telling ChatGPT you want a basic product description, make detailed requests to get the most out of it. This is insanely useful for getting the most out of it without bogging down your work with what people refer to as blatant “AI slop.”

Optimonk

Cyrus Mahler, Chief Operating Officer of Prediko recommended Optimonk saying, one of the most important things about building a strong e-commerce business is having the right foundation. To create that foundation, your marketing needs to focus on Conversion Rate Optimization (CRO). Your CRO is basically how easily you can convert a single visitor to your website into someone who will keep coming back. Of course, getting a good CRO down requires the right tools for the job. The tool we’ve picked out for the task is Optimonk. 

“Optimonk is an AI-based CRO tool that exists to help you increase your conversion rates. Its key takeaway is that it has seamless connections with a variety of other e-commerce tools like Shopify, Zapier, Salesforce, etc. This level of integration makes it a worthy addition to your toolkit.”

Another great part about OptiMonk is that it’s a good tool to conduct A/B testing on your webpages. A/B testing is how you gauge whether or not a webpage is doing its job well or needs to be replaced with a better page without completely compromising your website. Through Optimonk alone, you’ll probably see a 21% increase in overall sales across the board. But keep in mind that OptiMonk is only one part of your arsenal. There are still more tools to talk about. 

“Master the AI landscape and boost your metrics.”

Source: LinkedIn 

Salesforce Einstein

Once you’ve gotten your customers on board, you’ll want a way to manage relationships with them. Send out an email now and then. Show them that you care. Solve a problem or two that they may be having along the way. That’s easy when you’ve got one or two customers to help, but not so much when you’ve got a thousand or more customers, which is very much a feat in and of itself.

That’s where Salesforce Einstein comes in. Salesforce Einstein is a copilot tool made to help your customer relations management team handle tasks effectively and efficiently. Einstein exists specifically to make strong leads even stronger through clever email marketing and personalization. It's also a tool that follows proper regulations to ensure the reputation of your business is kept intact. 

Octane AI

James Owen, Cofounder of Click Intelligence said, when you’re selling a product on your website/webpage, one of the most important things you need to think about is your ability to keep selling more to the customer. You don’t want them to buy just one item and be on their merry way. There’s always that potential to attract them to something else. A recommendation would suffice. But how do you recommend something to each customer?

Well, you use the power of AI, of course. Octane is great for this kind of job because it gives customers personalized quizzes on their likes and dislikes. This way, it’s able to curate proper recommendations that it can refer customers to. You can also make AI tags for certain products, so there’s a certain degree of control on the company's part as well. And like the other tools on this list, Octane is compatible with other tools as well and can sync up quiz data with tools like Salesforce and Shopify.

Boost Your E-commerce With AI

That’s all for today's AI tool recommendations. We hope you enjoyed this read and that you received some good takeaways from it. With AI, the possibilities in the realm of e-commerce are endless, and we’re excited to see how things go in the future.