User engagement: 

To increase user engagement we have to add elements of creativity and innovation like video views, lead forms, video tutorial, video demo, contact forms, forums, etc. with the help of which we get user information like customer basic information, emails, phone numbers, location, etc. and this information is essential and important for promotion, branding and advertising. For traffic we can work in three ways, organic, paid, direct.
 

Organic traffic is that which comes by looking at the branding, goodwill, marketing style of the product and services. People search for products and services which leads to web pages and websites and from that they come to the website. 

Paid traffic is that which comes through paid advertising or due to ad camping, influencer marketing or affiliate marketing, the user gets information about the product or service and gets brand awareness due to which he comes to the website. 

Direct traffic: This includes the traffic that knows about our products and services and is aware of our landing page and comes directly to the website to use the product or services. The website should focus on user-friendly and user-comfortable and Demographics (Age, gender, location, Digital literacy), geographical areas, customer preference, customer taste device usage, etc. are also important factors. Due to which the user is diverted to the website.
For user connectivity, help of content marketing, digital marketing and various types of websites like review websites, similar websites, competitor websites etc. can be taken.
Following are the ways in which we can use website content for project launch planning:

1. It is very important to make the content of the web page innovative and creative. Content marketing can be increased with the creativity element and strategic planning. Our main focus is to boost the posts.

2. To promote the content, we can use techniques like influencer marketing, affiliate marketing, mass media marketing, social media marketing. For this, use trending keywords. 

3. To keep the users engaged, use trending and reliable content will increase user engagement. 

4. To improve the website, provide video demos, tutorials, step by step guidance, free resources, other relevant content, other resources, media coverage, certificates, author introduction, user data security etc.

5. various user engaging content like contast, feature content ,guest writing, publish content, competition, videos, images, PDFs, ebooks, infographics etc. can be used.  

6.Providing high information with minimum content in a creative way, providing social media links, backlinks, providing user demanding content and information builds up user trust in the brand and increases the domain authority and Page authority of the website.

Planning is also required for running ads, whenever we search with some keywords then highlighted ads are displayed in the middle of the search. These can be of different types like display ads, video ads, native ads, Text Ads, In-feed ad types like Google Ads, Taboola, Outbrain, Vertoz, Revcontent etc. are other important tools for displaying native ads. With the help of these tools, you can get help in types of native advertising, content recommendation, programmatic, etc.

Branding and promotion can be done in the following ways

1. Plan for Ads: To plan the ads, you have to select the right platform and the right type of ad.

2. Promote page To make the brand popular, you can create its group community and its official social media page, where you can provide the latest notification updates and information about the product and service.

3. Promote location To reach the brand to the local and global market, it is very important that we make the website demographic and use local search engine ranking.

4. Promote Website Manage Ads: To promote the product and service, you can take the help of different types of ads managers like Google ads, LinkedIn ads, Facebook ads, YouTube ads, Instagram ads etc.