Backlink means the link which provides connectivity which links one website to another. It can also be called inbound and incoming link. There can be different types of backlinks like sponsored, paid, affiliate, feature content, guest content, social media etc. Mainly there can be two types of links. Landing pages can be enhanced with the help of content marketing and digital marketing.

  Internal:

 The link shown inside the same website connects different web pages of the same. Just like there are links of service and product, contact us, etc. on a main page.

  External:

 When the link shown inside a website is linked to other website or other platform, it is called external linking. For example, external linking is used for publish, guest post, feature content, research based content, reference, bibliography etc.
Backlinks can be crafted in the following ways

  1. Content briefing: 

When there is step by step guidance, instructions, complete details inside the content, then the user is interested in reading it. When all the material is available inside the content.  For example, if you make dry fruit cake and sell it on your website, then under this you can give information about the benefits of dry food, protein obtained from them, etc. With this, food researchers, health dieticians, health care, etc. will also be able to read your content. You can add guidance, tutorials, step by step follow up, etc  backlinks content in it, which the user will find interesting. With this, you can reach your target audience for your products and services and divert traffic to your website, enhance the product and service.

  2.Create engaging infographics:

 Within the content, we can show more things in fewer words in an infographic way. We can represent data in an infographic way and we can use statistics and data to make the data more authentic. For this, we can provide backlinks of different types of reports, reviews etc. to excite the user to know more information so that the user finds the content useful and gets complete information from the content.

  3. Develop useful tools: 

When we give related content to the user or provide him relative data content, by giving backlinks on downloadable content, feature content, other related content, etc, the user will show interest in taking those web pages and those sources.

  4. Conduct original research: 

If you plan to share the content with social media, then the user will use backlinks to connect it to his social media. Social media is a very engaging platform where traffic comes from different geographical areas. When a user posts shareable content on his social media page and platform, it gives more reach to the content. Forum posts, writeable blogs, comments, Q&A based option etc. are important backlinks with the help of which the user can give his feedback and with the help of these feedbacks, the product or service can be improved. Positive feedback comments post reviews give new identity to the content Users feel trust in the product and services There is an increase in the products and services which get positive reviews feedback comments.

Product Hunt, about.me, Crunchbase, etc. provide backlinks and profile creation guides that help Startups, tech products, apps, digital creators, personal branding, professionals, freelancers, consultants, creators, Businesses, startups, entrepreneurs, investors, and founders etc. These websites have high domain authority. Linking to these websites will increase your domain authority.

  5. Diverse Topics: 

When different types of content are kept inside the website, the user gets diversity in the content. By giving backlinks with different types of diversity, the user's engagement rate increases. This also increases the search indexing and ranking of the website.

  6.Credibility and Authority: 

When there is original creative data inside the website, it also increases the traffic diverted to the website.
Ahrefs, SEMrush, Ubersuggest, Moz, Google Search Console, Majestic, etc. are important tools. With the help of these tools, information like backlink checker, audit tool, page authority, domain authority, etc. is provided.