Keyword Research:

 In this we search for the words and phrases entered by the user, which the user uses for information about his hobbies, test, products and services and for his inquiries. 

These keywords are influenced by trends, trending content, festival occasions, important days etc. Obtaining information of these keywords and analyzing them is called keyword research. It works for content marketing and various types of digital marketing and increases website efficiency.

Search Volume: 

It is very important to analyze how much the content will be searched and how many people are aware of this content and how many will search the keywords related to the content, this is search volume.
Some of the following tools can be used for keywords like Tool.seobook.com, Google Keyword planner, Google Trends, Moz.com.

Keyword Trendency: 

The phrases, sentences, words and keywords searched by the user on the search engine for the product, service, web page and website and their query. Through which the web pages and websites are displayed on the search engine result page. But how many times the keywords were searched for the page and website. The record of this keyword is kept and the indexing of the searched page and website increases due to the keywords being used repeatedly. Therefore, it is analyzed that how many more times this keyword can be searched. This is called keyword trendency.

Keywords can be both content based and audience targeting based. During keyword research, it is understood which words or phrases a user can use. It also depends on demographics which includes factors like gender, age, location, digital literacy, trends, customer taste etc.

During keyword research, it is important to know how your online presence is. For example, suppose you are doing business of men's wear clothing, for this you also have a landing page, then inside it you can select keywords on the basis of auction based or important days like Valentine's Day, Rose Day, Propose Day, Mother's Day, Independence Day etc. Keeping these things in mind, you can run special offers and customized ads and you can also provide email campaigning social media links.

During keyword research, the following things are taken into consideration.

  Traffic estimate:

You should know about your target audience. Under website demographics, the audience that is searching for your product is the most useful audience and how many keywords should be used to reach that audience and which keyword is more trending and how many impressions we will get on it, it is necessary to analyze this.

   Analyze Competitors keywords:

This is one of the most important aspects of keyword research, what kind of keywords are your competitors using on similar websites, which keywords are trending more, which keywords are looking more attractive to users, what are the top ranking keywords.

SEMrush, Ahrefs, Spyfu, Mozpro, Uber suggest, Serpstat are important keyword analysis tools. With their help, traffic estimation, competitor keyword analysis, keyword data, similar keywords, cooperative keywords etc.

   Keyword Organize and Prioritize:  

It is essential to organize and prioritize keywords because it has a complete impact on your impressions, reach budget, bidding value. With the help of keywords, we can customize the search engine result page and when a group of keywords is combined with the help of a search engine result page, then the search engine result page is formed.

This is the easiest way through which we can see the coding behind the website.
Ctrl+U or manual code apply, To see the site code, we can use this technique view-source:https://Urlofwebsite.

With its help, we can view the HTML file of the website and analyze the meta description title and keywords used.

In this, trending keywords with high keyword trend are used. Attractive offers, great deals, various types of promotion deals and discounts are given to motivate users.

With its help, users are highly motivated to use and take the product and service so that they search for the product or service to use and take it, show engagement in its ad and divert to the landing page.

wordstream, keywordtool.io, wordtracker, etc. are important sites where you can get information about keyword research, keyword analysis, competitive keyword analysis, etc. AnswerThePublic, Rank Tracker, Google Trends, Chatgpt, Keyworddit, etc. are other important tools and websites.frase.io, surfer AI are important tools for content writing, keyboard searching, competitive content analysis etc.