Market Strategies:

Market strategy is related to productivity and market, how to bring the product or service to the market and how to make the product and service reach the user, under this, plans like cost benefit, reasonable cost, revenue optimization, productivity management, etc. are included. 

This is very important to  capture and understand the market, different types of strategies have to be adopted such as long term planning, short term planning, productivity planning, branding and promotion planning, cost efficiency and effectiveness planning, revenue generation planning, customer relationship build up planning, etc. Under this, important work is done and attention is paid to user comfort, user sustainability, user support, user retention, etc. 

Market research can be done with the help of website analysis, performance, indexing, content marketing and various types of digital marketing.

  1.   Target audience Analysis: 
 

We should know everything about our customer. We can get this information in various ways such as information about user interest, user test, user behavior, user feedback, user review, comments. We should also know about website demographics that user locality, location, age, gender, user test etc. have a great impact. We can use various types of tools to get the target audience such as Google Analytics, Google Ads, Ad Manager, LinkedIn Manager, Google Survey, Google Rewards, Google Trends, SparkToro, Google Forms, Crazy Egg, Crystal Knows etc. are important tools.
 

  2.    Safety and Security: 

Security is very important and it becomes important when you operate a landing page and a website. It is very important to provide facilities like user comfort, user security, user data protection, company data privacy, cyber security etc. Its strategy planning depends on what kind of business you have, what is the brand value of your product and service, how much traffic is diverted to your website. Cookiebot ,OneTrust ,Sucuri ,Google Drive, ClickCease Etc. provide website security, data security, user security etc.
 

Important policies for providing security: 
 

  1. Two way authentication: 

For user data protection, we can use two way authentication. With the help of which the user's data will remain safe. We can also provide facilities like login credentials and authentication.

  2. Taking meetings and reviews related to data security.

  3. Keeping the system updated, updating antivirus software, not downloading any kind of file or software from pirated and non-trusted websites, there may be malware virus encrypted data on the insights.

  4. Keeping the login information secure and keeping the user login information safe. Providing online keyboard facility, one time OTP, strong password suggestion, reCAPTCHA etc. so that the user information and passwords remain safe.

  3.  4P Analysis (Product, Price, Place, Promotion):

During market research, we have to understand what is the demand of the user. Users are more attracted to a particular product. We have to work on user-friendly, user-comfortable, etc. What is the price of your similar products and services in the market? If we have a Unique Selling Proposition of the product and service, it means how you make your product and service different from the market. It depends on the quality of the product and service, brand value, testability, brand goodwill, brand effectiveness and brand efficiency. You should know the reach of the product and service. Before reaching the global market, it is very important to reach the local market. Promotion of the product and service is very essential. It depends on what kind of product and service you have, what technology the competitors are using and what steps you take due to digitalization. Google search console, Google keywords planner, Google tag manger, Google merchant center, Google my business, Google Analytics, SEMrush, Ahrefs, HubSpot, Hotjar, Google Search Console etc. are important tools.

  4.  3E Analysis (Enrollment, Engagement, Excitement):

User enrollment is very important, it can be done in various ways such as email newsletter subscription, contact form, Google review, Google survey, reviews, comments, we can know whether the user is willing to take our product or service or not or whether the product and services provided by us have usability for him or not. User engagement can be known when traffic is diverted to our landing page and website. We can know user engagement like this, with the help of social media subscription, comments, review feedback, affiliate links, influence, content downloads, contact forms, login value, video watch, ads click, click per cost, click through rate, pay per click etc. we can see user engagement, what interest the user shows in the product or service, what kind of changes and improvements he wants.  For this, we can use different types of techniques. With the help of opinion polls, feedback forms, review links, comments, feedback etc., we can know the excitement of the user towards the product or service. Noxinfulencer, TubeBuddy, SocialBlade, Hype Auditor, Hubspot's Website Grader are important tools.

  5. Monitoring and Measurement:
 

Google Analytics 4, Google Ads, Google Sheets, Analytics, Search Console etc. are important measurement and monitoring tools. With their help, we can monitor website performance, indexing, Search. It is very important to do website analysis, market research etc.We should know about the performance indicators of the user such as traffic conversion rate, bounce rate, visibility rate, backlinks count, average user duration, average spending time, keyword ranking, impressions, reach, followers, subscribers. Google Analytics, HubSpot, SEMrush, Meta Ads Manager, etc. are important tools.

  6. Innovation and Creativity: 

New trends are coming up nowadays. Along with innovation, new trending content is also being developed. Content marketing has to be promoted. It is the content that increases brand awareness, enhances the value of the brand, reaches the customer. The website should be made attractive so that the landing page seems attractive to the users and so that traffic gets diverted to our landing page. Artificial based trending content for the website, artificial intelligence, chat bot, embedded video link, video introductions, slide share animation of product and service, similar representation through graphics, easy navigation for the user, social media pages etc. We can increase the users on the website.  Stencil, Visme, Figma, Adobe Express, Canva ,Jasper, Grammarly, Writesonic, Animoto, etc are website creativity tools.

For example: 

Amul is such a branded product yet it spends one fourth of its source of income on its advertisements and posters and advertisement holdings. Which promotes creativity and productivity. Art and creation on current topics by Amul promotes the value of its products and services. The brand tag of Amul is “The Taste of India”. Such unique tags, outlines, title descriptions increase the goodwill of the product and service.

  7.Updating and Scaling:

To make your mark in the market, it is very important to enhance the product and service such as updating the content inside the website, adding contact form, artificial intelligence chat bot, video graphic introduction, providing free resources, mentioning customer reviews and feedback, adding media coverage to the website, sharing slides of awards and achievements, giving information about monthly and yearly target audience achievement and product or service user subscription etc. 

To scale productivity and service, add new content quaility like feature content, add popular content, promote guest writing, conduct competition, content contest, provide demo services, provide premium price for better service , provide extra services to paid customer such as on-call customer support service, 24/7 query resolution, expert advice, call on request, promotion emails, new update notification etc.
Best content marketing requires using different types of content strategy techniques like videography, animation, product/service explainer, product or  service description automatic slider, etc. These are the important tools for keywords. Tool.seobook.com, Google keyword planner, Google trends, Moz.com.  

We should analyze user comfort with the help of different tools and websites. Website Traffic Checker, Free App Analytics, Free Keyword Tool, UTM Builder, SERP Seismograph etc. We need to take help of different role models. We need to work on multi-role support structure. 

It is mandatory to take different types of specialists and expert advice and guidance for each role. We should promote virtual and non-virtual identity of product/service. It provides various types of Roles Content Marketers, SEO Specialists, Brand Marketers, Product Marketers.