Due to new technology and new devices, the range of users' ability to view and search for products and services has become much larger and regardless of geographical boundaries, products and services are now accessible to users with the help of digitization. 

With the help of Search Engine Optimization, Competitive Analysis, Content Marketing and different types of Digital Marketing, we can really get to know about the Optimization Share's Voice matter.It mainly depends on search volume, click through rate, and keyboard search.

The estimated traffic diverted to your web pages and website is compared with the traffic coming to all your competitors' websites and is then converted into a percentage. The data that comes out is the Search Engine Optimization Share of Voice Matter. 

Through this, a benchmark of the product and service can be set, competitive analysis can be done, goodwill of the product and service can be checked. Higher the percentage obtained, it can be ascertained that how good is the better quality of your product and service, which keeps it different in the market and also gives it a different brand value.

If the percentage is less, then it can be analyzed that we will have to work on those factors so that traffic is diverted to our page. For this, different types of tools and techniques like website performance, website indexing, website ranking, traffic analysis, performance analysis can be used and different types of digital marketing can be used.

We have to get information about the search engine. It works on user comfort and user friendliness. It analyzes and understands the user's query. It displays only the data stored by it, customizes the list and suitable content. It makes new changes in its algorithm to promote user experience. search Engine works to improve user support and user experience. It also indexes the web page website and also ranks the most searched content, keywords, web pages and websites. Data crawlers and spiders play a very important role in this, which analyze, research and store the symbolic data and elements.

The more times you browse a page, the more its indexing value will increase. Search engine optimization is a technique with the help of which we can increase the indexing value of a web page on a search engine and increase its search rate.Meta keywords, relevant keywords, tags, backlinks, authors relevant resources, trending content etc. generate organic traffic to the website.Target audience should visit the website for related ads and content. So that it can generate leads and it can increase productivity. 

Content can get growth and raking.It is essential to check the productivity of the content and whether it is reaching the target audience, generating leads, increasing traffic, listing keywords, adding trending elements, etc.

It is essential that the URL, tag, title, content, description etc. related to the website should be in accordance with the target audience.Link building is guest writing, feature writing, backlinks, social media links, contact forms links etc. It increases the content and leads to ranking.

We should also work on linking. Linking is of different types such as internal linking and external linking. Internal linking is when a page is linked to another page. It contributes to user experience, site navigation, etc. and provides support and cooperation. For example, suggestions content, relative content ,other related topics. External linking is when a user comes to a web page and landing page from outside links. Which comes through some reference, affiliate link, through backlink or through any social media site.

There are different types of search engine optimization such as on page search engine optimization and off page search engine optimization, local search engine optimization, technical search engine optimization.

  1. On page Search engine optimization: 

It is done under the website and web page, inside it there is setup and customization of title meta description keyboard planning keyboard placement URL etc. The best tools for this are Clearscope, Moz, PageSpeed ​​Insights, Google Search Console, Surfer SEO. With the help of these tools, information about content options, keyboard suggestions, page optimization analysis and score, page performance score, page load performance score, indexing, performance analysis, etc. is planned.

  2. Off page Search engine optimization:

It works for brand mention, backlinks etc. to boost the authority of the website. Ahrefs, SEMrush, Majestic SEO, Google Alerts, Hunter.io, etc. are important tools. With the help of these tools, information about backlink analysis, domain checker, backlink audit, brand tracking analysis, etc. is given.

  3. Local search engine optimization:

It is done to present the website on the locality. It is done to capture local users and to reach the local market. The best tools for this are Google My Business, BrightLocal, Whitespark, Yext, GeoRanker, etc. With the help of these tools, information about product and service listings, product and service reviews, local ranking, tracking, monitoring, auditing, reviews and management, local heatmap analysis, etc. is given.

  4. Technical search engine optimization:

It provides information about site reviews, performance, crawls, indexing, etc.  Sitebulb, Google PageSpeed ​​Insights, GTmetrix, Google Search Console, Google Tag Manager, etc. are important tools. With the help of these tools, information about crawls reports, broken links, user experience, performance testing, sitemap, indexing, traffic source, user analytics, etc. is given.

Management of SEO share of voice Matter can be various types of parameters like search volume, searching rank, traffic generated keywords trend etc. With its help, brand awareness and visibility can be promoted. Converting from user visibility rate to conversion rate and generation of leads. Also gives  about performance tracking.

  STAT Search Analytics:

It provides daily tracking and analytics, search engine result page feature tracking, share of voice, keyword suggestions, custom segmentations, reports and interrogations etc. This voice metrics combine ranking data with search volume and click through rate and shows which keywords are most relevant across various search results. It also shows brand exposure charts.

  Searchmetrics: 

It is a content performance platform. It mainly provides information about content experience and user experience and it helps content creators and digital marketers and market specialists. It provides information about target audience and central focus data, data driven, global search, keyword research, content optimization, competitive analysis.

  Similar web:

It provides complete information about similar websites. What is its bounce rate, what kind of traffic is coming to it and it also provides some tools. Website Traffic Checker, Free App Analytics, Free Keyword Tool, UTM Builder, SERP Seismograph etc. are its important tools. It provides information related to ranking. It provides information related to Top Websites, Trending Websites, Top Android Apps, Top iOS Apps etc.

  Ahrefs:

This is an all in one search engine optimization tool. It tells about different types of explores. Site Explorer under search marketing, under this it studies the competitor website and keyword explorer teaches what the customer is searching for, Rank Tracker – it monitors your ranking, Brand Radar – it takes the help of different types of search engine optimization tools. Site Audit under website performance – it audits the website. Web Analytics – it finds out about website traffic.Under Content Marketing, Content Explorer tracks link prospects and web mentions. AI Content Helper improves content with the help of artificial intelligence. Under Reporting, it tracks performance under Dashboard. Under Portfolios, it monitors the performance of multiple URLs.Free tools also provide SEO Tools,AI Writing Tools, SEO Browser Extension.

 Google Search Console:

 With its help, it provides information about monitoring, performance analysis, indexing error, technical search and optimization problems.

  BuzzStream (Outreached links building):

With its help, outreach and link building work can be done.

 Mozpro (Product, Price, Place, Promotion):

With its help, it gives important information about keyword research, site auditing, rank tracking.

 Hubspot's website Grader (Checking pages for speed):

 With its help, information is obtained about website performance of technical search engine optimization. It promotes technical search options and user experience.