Market analysis, customer demand, demographic coverage, data analytics, competitive analysis, website performance, website traffic, website analysis, website architecture, site design, website outlook etc. affect the performance, speed and ranking of the web page and website through various strategies and techniques. 

Local search ranking can be boosted with the help of important strategies like search engine marketing, social media marketing, email marketing, electronic platforms marketing, email marketing, influencer marketing, internet marketing, SMS marketing, content marketing, retarget marketing, BTL Marketing (below the line Marketing), ATL (above the line Marketing) etc.

Google Search Console, SEMrush, Ahrefs, Moz Pro, Ubersuggest, SERP Watcher With its help, information can be obtained about keyword tracking, back link data, real time rank tracking, site audit, page optimization, competitive analysis, traffic analysis etc.

  1. Guerrilla Marketing: 

In this, importance is given to user attraction within the work cost. This work cost targets high performance in a reasonable cost. You provide different types of experiences to connect people with products and services. You use different types of methods to connect people. You use trending elements so that more traffic is diverted to your landing page and it can reach the target audience through traffic.

 For example, let us assume that you are a content writer and you have also prepared a landing page for content writing. In this, you do promotions through feature writing, guest writing, certificates, awards, Google ads, influence marketing, social media marketing etc. and try to engage new writers. In this, you convert different types of feature content into anthologies and publish them in books and give books, certificates and monetary and non-monetary awards to the best writers through book selling. You can gain word of mouth publicity through these steps and more content writers will try to connect with you and you will also get new writers. The writers joining through this will also promote your landing page and anthology and will also market them.

  2.Aggressive Marketing:

 When a product and service is continuously promoted and branded so that its interest and attraction among people can increase.  Its main objective is to boost the product and service and dominate the market. With the help of this strategy, we can boost our ranking. Brand awareness and product and service ads are made with the help of various platforms and techniques. In this, trending keywords with high keyword trend are used. 

Attractive offers, great deals, various types of promotion deals and discounts are given to motivate users. With its help, users are highly motivated to use and take the product and service so that they search for the product or service to use and take it, show engagement in its ad and divert to the landing page.

  3. Mass Media Marketing: 

Under Mass Media Marketing, we cover a broad audience. For this, we publish ads in mass media such as television, radio, newspapers and give information about the product and service to a large audience. The entertainment and news industry is very large, so its consumption rate is high. With its help, we can increase the ranking, index and searchability of our web pages and landing pages and can cover the audience demographically.

  4.Promotion Analysis Strategy:

 If we want to reach the target audience as much as we want, then for that we have to strengthen the performance analysis strategy such as how much audience is getting diverted, from where the lead is being generated, how much is the awareness of the product and service and what measurement strategy has been used to cover the specific target audience.

 How much target can we achieve by using relevant marketing strategies and what is the time bound period for it to convert. 
Performance analysis can be done with the help of Google analytics, hotjar, Hootsuite, Google Ads etc. Information can be obtained about conversion rate, website performance, user behavior analysis, interaction analysis, social media engage etc., which can help us know about performance analysis. The better the performance, the better will be the indexing and ranking and search rate.

  1.Screaming Frog:

This is a great tool with the help of which information about indexing can be obtained. It tells about the error of the website, it gives information about metadata. There are chances of increasing the index value in social media. Indexing value can be increased with the help of meta data information. Through this, it can be assessed how to increase the search rate.

  2.Sprout Social: 

It likes information about the market position, it gives information about the index of product and service. This is a great tool for social media management. Social media analysis, handling social media, scheduling content, analyzing user engagement.

  3.HubSpot or Mail champ: 

This is a great tool in email marketing. Click through rate, user engagement and camping engagement. High email engagement reflects how many people visited the website and subscriptions reflect how many people searched for products and services and subscribed to email newsletters for more information.
 

  4.Google Analytics or Similarweb:

 It gives information about the performance of the website, provides important information like user engagement, bounce rate, traffic source, index, and competitor analysis.

  5.GTmetrix: 

It gives information about the speed of the website. It tells about the loading of each page, which page takes how much time to load, it also provides accurate information about the size of each web page and the requests coming on it, the page which has less loading time will be easily searched by the user and the faster the search is done, the more its indexing value will increase.

  6.Google PageSpeed ​​Insights:

This is a great tool that analyzes performance speed. Performance score is also used to measure user experience and parameters like large content paints, first input delay, cumulative layout shift are also used.

  7.Buzzsumo: 

This tool is a great tool for social media analysis. It provides detailed analysis and information about identifying keyword trends, competitive analysis, back link analysis, etc.

  8.Google Search Console:

This is a console that is an important aspect of the search engine options. It provides information about the performance, indexing and ranking of the searched content.It also provides performance reports, index coverage, URL inspection tool, sitemap, security, checking page loading speed, page interactivity and experience, mobile usability, click through rate, impressions, etc.

  9.Market Research tools: 

Google trends, google merchant center, google my business, google survey, etc. are important market research tools. With its help, you can come in the searching list in Google search and Google map. You can also get customer reviews, offers, feedback, comments etc. With its help, you can know the trends. You can get information about keyword trend, keyword trends, competitive keywords etc. It is very important to get reviews, feedback, comments etc. from the user. With its help, the value of the brand increases. 

Google Opinion Rewards Achievement You can get Google Play credit and rewards through small surveys. With its help, user engagement will increase and you will get the right information about the market. The better your market research, the better can be the searching of your web page and website.

  10. Traffic Analysis:

Noxinfulence, TubeBuddy, Social Blade, Hype Auditor, hubspots grader etc. are great tools for traffic analysis. These are helpful for better analysis for audience engagement, creative optimization, influence, security and marketing. LinkedIn campaign manager, Facebook ads manager, Google ads manager, YouTube analytics etc. are great tools for ad options and traffic. The more traffic we divert to our web page, the more likely we are to get more reach and cover our target audience.