A landing and website page presents your business representative. In this you present your services and products and your main objective is the growing visiting rate and generate leads and give growth to your product and service. It is very important to utilize the traffic that is being diverted to the website, otherwise this traffic increases the bouncing rate. Bouncing rate means when a user comes to the website but leaves the website after a few moments. 

Our main objective is to give conversion rate to the website. Conversion rate means when a normal user is converted into a potential user so that he/she can use our product and service and have better information about it. As a digital representative, your landing page mainly represents you.

Increasing globalization has given us some new opportunities to capture a consumer market with the help of new technology. The growing number of social media, websites, mobile applications, e-platforms have inspired us to adopt new technologies. Users are provided with convenient tools to understand products and services and to improve purchasing decisions such as reviews, price comparisons, best product information, feedback, etc. 

People have become more aware of the benefits of digital marketing. We will be able to increase the market size only by adding more and more features in digital marketing. The more the user is convinced, the more he/she will show interest in purchasing and using the products and services. It is very important to focus on user comfort. Under digitalization, consumers will show interest only if they are provided with some great opportunities, such as high quality content, user friendly website, free gifts, certification, rewards, free coupons, cash rewards, etc.

Due to the increasing standard of living globally, there has been an increase in consumer taste, degree of comfort, consumer satisfaction etc. With the help of effective advertisements, information, promotions, social media, blogs, websites, we can scale our products and services.

New opportunities are open in digital marketing and social media marketing which is expanding beyond the geographical boundaries. With the new digital marketing environment and new marketing services we can increase our productivity.
With the help of target audience marketing, we can build user relationships. We can increase user influence through digital marketing and social media marketing strategies. We can capture the target audience by improving online presence and user experience.

It is essential for the User/Customer to be aware of your product and service. For example, you do book selling work at xyz location and for that you have also created a landing page. But the particular book which you are promoting at xyz location. But at this location users are interested in reading and selling some other book. And they know about your landing page. At pyq location users are interested in reading and selling the same particular book. On which you work and for this you have a landing page. But they do not know about it. In this situation, no matter how accurate and important the digital marketing techniques used by you are, they will not be helpful and will not be able to enhance the product and service. Visitors will not increase and that is why it is very important to have website demographic coverage. Only then will you be able to use your digital marketing techniques like email marketing, SMS marketing, search engine optimization, social media marketing, global marketing, target audience marketing etc.  When you have accurate information about user demographics.

New generation is highly consuming social media ecosystem which is related to social media engagement, content writing, keyword search, website analysis, live streaming, events, performance measurement etc. Hence content targeting is also essential. There should be detailed information about market overview, topic based targeting, placement etc. If we talk about demographic competition then it is wise to do target marketing according to that. If we talk about inbound marketing then it is search engine optimization, social media ,content marketing, email marketing etc. It is essential to develop an electronic platform and website so that you can start it, grow it and through which you can promote your product or service and customize it.

If we talk about search engines, it is very important to select a better and trending search engine. There are Google, Yahoo, DuckDuckGo, Bing etc. but among them the trending search engine is Google. Search engine optimization is a very important aspect. It works on two factors. The first factor is to index the website configuration on search engines like Google and the second is to increase its search rate and ranking. The most important aspect in understanding user demographics is keywords. How people search for keywords, we can understand this fact and develop it from a basic point of view. 

Google Keywords Tools is an excellent tool for our keyword strategy. With its help, we can see the number of keywords. We can get information about it from which trending keyword. We can also see competitive keywords and similar keywords.

Demographics means location, age, gender, taste, population, digital literacy etc. This is an important aspect for user demographics. It is very important to know from which section of the target audience's population the traffic that is coming to your landing page is coming. For example, suppose you have a computer shop and it also has a landing page, then your main audience will be teenagers and the working class because teenagers like to take computer courses and play computer games and the working class will need computers. So, you have to camp your ads more in this category as this can give you a good market. With this, you can prepare the budget of your ads and can also customize how the ads are to be run.

To understand user demography, we have to work on some important elements.

1. Engagement:
such as you want traffic on a particular website or landing page, which popular social media is popular in that particular region or location, which engagement website, apps and e-platform are famous or popular where engagement rate is high, with the help of this we can bring traffic to our website or landing page and we can use digital techniques.

2. Article Structure: 
In user demographics, it is important to understand what kind of population is there in the target audience, adults, children, women and men. Accordingly, the content can be developed in the website, the content can be displayed in an infographic way, the content can be explained through embedded videos, the user can be engaged through live chat and streaming. His query can be understood through AI chat bots.

3. Know your market:
You should have complete information about the target audience. What trending is currently going on? What is the user interested in? What is its taste and demand and how can we customize it and fulfill its demand.

4. Page Authority:
With its help, we can know how many links our page is listed on and what are the qualities of the links.

5. Domain Authority:
How search engines analyze your overall domain to see its relevance.

6. Website Overview:
Your website should have a set keyword limit according to user demographics. Eliminate less competitive keywords.It is very important to understand the website overview. There are h1 text, alt tag, page title, description, URL etc. Page title is used by Google to understand what the page is about. It is important to have keywords inside the URL so that Google can understand. With the help of alt tag Google can index the image because Google can only read the text but cannot recognize the image.

Content marketing is an important process within website demographics. It includes social media links, updates articles, ebooks, PDFs, related articles, videos etc. Google will index your content whenever people search for your content and web page. With the help of content, we can promote awareness among people. Email is a very good channel in all phases of marketing. Like we can generate leads.

The main motivating reason for redesigning and renovating a website is to improve the performance and ranking of the website and landing page. For this, you can use free tools like Google Analytics and Google Web Master Tool. There are various canteen management systems like drupal, wordpress, joomla, Webflow, etc. with the help of which the website can be built, managed and modified. Drupal is a free software that provides a content management system with the help of which a website can be built.

Landing page is one of the main aspects, it is a medium through which we can offer conversion and generate interested leads by having a huge engagement. We can select the traffic audience from the incoming traffic and by converting these visitors we can generate leads and promote our product or service.

To understand the user demographics, we can offer guest writing, feature writing, back links, social media links, contact forms, etc.Reaching the target audience precisely, generating leads, increasing traffic,increase Trending keywords ,Promoting and listing trending elements.
For website demographics, it is important that you select a specific zone where you can find your target audience. Within this zone, you can use important digital marketing tools to increase your target audience and bring them to the landing page. 

Retargeting is essential and those potential Users that show interest in your website or landing page and visit your landing page regularly at a fixed time period. Make every effort to engage your potential users with more efforts. Determine ads campaigns for your potential users. Create content strategy for potential users such as infographics, images, video ,live streams, ai chat bots, contact forms, etc. Do ad targeting so that the potential user can see your ad and get information about your product and service.