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How to Choose a WordPress Theme for your Business this 2019

Juliette Anderson1019 02-Jan-2019

How to Choose a WordPress Theme for your Business this 2019

There is a wide variety of themes for building your WordPress site. There are thousands available all over the internet. Among these choices, what would be the best one for you?

You should be careful in picking a theme for your site. What's important is that it should complement the contents available in your site. For instance, if you are focusing on text posts, you need a WordPress theme and plugin that will improve the readability of your site.

This article will further give you different tips on what theme you should get for your WordPress site. Let's get started!
  

Tip #1: Design and User Experience

One of the most important characteristics of a WordPress theme is to make your site look great and give the aesthetic appeal to your audience that will give a good impression to them in the first visit. Every design will be effective if, and only if, you know what the most appealing design to your audience is. It is still important to know their preferences and values towards designs of websites. For instance, if you employ a theme that has a lot of elements and clickable, you should make sure that it is favorable by your audience. If your audiences want a simpler theme and you use an element-filled theme, it would be a problem for you.

Not only your design should be a big defining element in your theme, but also the user experience it brings to your site. When looking at different themes, never forget to browse the demo and try it. Check if it feels easy for your audience to use or not. A good design will be disregarded if the overall user experience does not give a good time to your audience. 

Tip #2: Look for Responsive Theme

Along with having a great user experience of your site's theme, it should also make use of responsive design. Responsive design means that your site should be easy to use on any device, not only using a desktop. With the rise of mobile device usage against desktop and laptop usage, responsive designs are perfect in catering to the growing audience pool of mobile device users.

Responsive design is made for the site to adjust its design according to the screen size of the user's device. No matter if it is a phone or a tablet, it will make the site look like it is designed especially for the device they are using. Your theme should have seamless translation across all devices available. Also, the theme should have different menus and other widgets that can help the overall accessibility of the website.

 How to Choose a WordPress Theme for your Business this 2019

Tip #3: Consider Flexible Design Options 

One problem of getting WordPress themes online is that there may be different sites using the same theme you have chosen, or different sites would have the same vibes with your chosen theme. To create a good first impression or a lasting impression to your visitors, your theme should be as unique as possible. As we have said in the first tip, your audience's preference dictates the effectiveness and success of your WordPress theme.

There are a lot of themes that have a customization feature to let you edit and personalize a specific theme based on your overall image, brand objectives, and your audience's preferences. It is better to give a personalized feel in your theme like including your logo or putting images that are linked to you. Not only on the design should you focus on personalizing your image, but also on your content. Produce an idea that would let your contents have an attractive and compelling presentation to your audiences.

 

Tip #4: Check their Customer Support 

One thing that should never be neglected when picking a theme is knowing if a certain theme provider has customer support. It is important since many people use WordPress because of the simplicity and accessibility of the platform for website owners and business people. However, when it comes to theme picking, not all of them are knowledgeable on how to use it.

This scenario is where customer support comes in and waits for different queries to be asked by different people. It should always be present whenever problems might arise on the side of the website owner. They should be ready to assist and to provide support to these theme users to fully use their created theme in its full potential. As a website owner, you want to get the most out of the theme you are using for your site, so it is necessary to look at a provider's customer support for your convenience.


How to Choose a WordPress Theme for your Business this 2019

 

Tip #5: Easy to Customize 

The last tip is that your theme is very easy to customize. Every creative idea on how to make your theme personalized to your brand and image will be put to waste if your theme is not easy to customize.

The theme should have a feature that it will let users edit the theme that even people without any knowledge of design coding and developing can easily finish the task. Some themes have the easy access customization feature to help you personalize your theme, but some may not include this functionality. You can do this by accessing your overall source code or through the REST API.

You should first find the perfect theme for you by trying out different layouts through their demo versions. Visualize your site utilizing the certain demo you are looking at, and from there, know if it has easy customization features to let you edit the basic layout it has to something that is visually connected to your brand.

 

Wrap it up 

WordPress website themes require a lot of effort to achieve that perfect website that can easily get compelling impressions from your target audiences and visitors. Just follow these five simple tips in picking a theme and wait for the outcome. The results will never fail you. Good luck with your business this 2019!



Updated 07-Sep-2019
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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