No matter how online interaction tools and technologies evolve, email is unlikely to become obsolete. This is more applicable for the business users. It is a fact that both B2C and B2B companies make great use of email services for enhancing customer engagement-worldwide. It is relevant for all types of business –regardless of niche and size. Your business must have email in the content marketing strategy unless you want to miss out a section of target customers! So, it is imperative to use suitable email marketing software for the companies.
Aweber And Some Worthy Alternatives To It
Aweber has been popular email marketing software and has a significantly large user base comprising mostly of digital marketers. Its features and tight integration with digital media platforms have made it one of the leading contenders in this segment. The pricing plans are also suited for different types of users. However, over the years several worthy alternatives have appeared on the horizon.
If you want a worthy Aweber alternatives, consider any of the below listed applications:
Omnisend is one feature rich ecommerce marketing automation platform which helps businesses retain the customers and convert new visitors easily. Its powerful automation workflows ensure your customers receive suitable and personalized messages at the set interval. You can grow the company’s subscriber list with signup forms and generate compelling newsletters created with its editor. Omnisend is compatible with major ecommerce platforms including Magento, Bigcommerce, and Shopify etc. To top it all, you get access to prompt and robust support. The app supports Spanish and English and you can try it for 2 weeks free of cost before buying license.
MailGet is a comprehensive email marketing solution which relies on Amazon SES and uses it as SMTP. It is available in various packages starting from 29$ per month. The app is web based and the dashboard is really intuitive. The WYSIWYG email editor lets you enjoy HTML free coding experience. You can also send plain text version of template created by you to the recipients. The users can take advantage of features like drip and scheduling. Compared to many other email marketing software, it is easier to learn and use.
SendinBlue is an innovative web-based solution aimed at email marketing. The app can be used both by new and seasoned users. Its UI is what makes the app more desirable than rivals in its segment. It is absolutely user friendly and simple. Managing all the newsletters, text messages and emails are easy when you use this application. Another big advantage of this solution is its template designer which can be used in Drag and drop manner. It also has a user friendly and customizable content management program and Real-time analytics. However, it is not free and you can use it without paying for a period of 60 days. Thereafter, you have to pick from any of its three packages.
CakeMail is a feature laden email marketing service provider based in Montreal that is ideal for the SMBs. This is totally web based service and so you can use it anywhere with internet connection- as a result! The app UI is simple and the email campaign builder will be handy for your needs. There are plenty of customization choices for the users and the WYSIWYG editor is a joy to use. You can also set schedule for publishing of created email campaigns. It supports integration with Google Analytics and that helps you obtain detailed information on each created campaign. The starter plan is free and there are paid plans too.
MailChimp has been one of the popular email marketing services and it still enjoys its position in the sector. It is still very easy to use and veteran users also find it useful. It integrates seamlessly with almost all popular E-commerce solutions. This makes creating targeted email campaigns simpler for you. MailChimp comes with a nifty drag and drop editor which makes the task easier. The app also comes with wide range of automation features. The mobile apps are also as useful as the desktop version. The packages are priced reasonably with the starter pack costing only $10 a month.