Chat bots are essential in the field of digital marketing as artificial intelligence (AI) grows its branches. Software applications called chatbots are made to conduct automatic communication. However, some sophisticated chatbots are driven by AI and may function to a non-pre-identified text or speech. 

When it comes to brand management, chat bots are a must-have in 2021 since they minimize human work and guarantee a positive customer experience. The inclusion of chat bots in social media platforms' chat functions has made them a component of social media marketing.

Here are 5 reasons digital marketing should employ chatbots.

1) Chatbots make life simpler

Your websites are a vast repository of knowledge, but in a time where people want everything to be available at the touch of a button, chatbots are like a saving grace. People can find their answers via conversation without having to search through your website.

2) Chatbots are available at all times.

Because chatbots are so personable, they are accessible to you around-the-clock. This means that your brand is always accessible to customers, even those who wish to buy new curtains at 2:30 in the morning.

3) Chatting with bots is entertaining

Even though it may seem absurd, many people enjoy conversing with chat bots. They compare it to speaking with a human who will listen to them, recognise their needs, and fulfill their desires. Can the use of digital marketing be improved? Of course, I'm just kidding.

4) Chatbots make effective sales

Although chatbots are excellent digital marketing agents, because they respond to visitors so fast and effectively, they also present a great opportunity for sales. They can schedule meetings, set up appointments, and turn visitors into clients.

5) Chatbots help establish trust

They frequently engage with potential customers as your brand's initial brand ambassadors. As a result, they can demonstrate to potential customers why your goods and services are what they need.

Chatbots are a crucial component of digital marketing and brand management because over 50% of consumers prefer to communicate with them.