For customizing your user experience and digitally helping them, CMS is used these days. It is a software solution used for website and mobile app development that provides a user the ability to create, edit and publish digital content.
CMS has evolved to build a core system that helps to manage an overall digital experience across many social & digital channels such as email, mobile apps, websites, and many more.
CMS could be described as
- programming framework
- database for the storage of data
- presentation layer with a set of templates for layout settings
Having a three-phase system makes it easy for digital marketers and content creators to interact directly with the system. They don’t have to learn HTML or CSS (programming languages) in-depth, understand any tags or styles, or perform coding to work with a digital source. They could connect directly with the presentation layer to handle digital content-related tasks.
Working of CMS explained:
The working of a CMS depends on the following factors:
- Content delivery application (CDA) - the part involved in working ‘behind the scenes, as in, it manages the coding and software functions of the web solutions. It helps in converting the content into visuals, for the user. In short, it works as a backend development tool.
- Content management application (CMA) – this is the user interface or the frontend part. Clearly, in this part, they create, edit and update the content without the need for coding because it is already managed at the backend part.
The working of CMS is generally distributed between developers and content creators. The content creator edits and uploads the data in the database. From there it is taken care of by the developer. He/she uses proper code to analyze and publish this data on the main website.
Functions of the CMS:
The CMS is an extraordinary solution with the ability to tackle everyday digital needs with the following functions:
- Content creation and publishing
- Data storage
- Content indexing
- Search and retrieval by various parameters
- Content editing and deleting
- Access control
- Text format
- URL logic
- Metadata fields
- Publish dates
- Version control
- Marketing campaigns
- SEO optimization
- • Integration with third-party systems.
As more and more companies are adopting the use of CMS to tailor their need of expanding businesses. They use special personalization tools, ad-ons, and plugins to elaborate their content management system. This makes the CMS even more rectifying than before.
Features in a CMS solution:
1. Presentation- the content creator only has to create the content and upload it once. Then the CMS solution would take care of automating the presentation to suit the needs of the device.
2. Commerce- it should have the ability to connect a personalized marketing presentation to the digital commerce systems.
3. Analytics- the proper results and ROI are determined only through analytics. One can see the results of their content properly and optimize their ROI accordingly.
4. Content management- one can easily create & edit the content as desired by the CMS solutions.
5. Personalization- a good CMS solution can use specific locations or past experiences to target the content to unique readers.
6. Integration- one should look for the best CMS solution services to consider whether their CMS is holistic (having all in one solution) or requires API to connect to other management tools such as CRM and ERP.
7. Multilinguistic- it should be able to support multilingual languages to form a diverse approach globally.
8. Vendor support- it should allow help through vendors and trainers who can leverage compatible mode to run the solution exclusively.
9. Management and authority- the user should be able to decide whether or not the post has become useless for the digital media. If the solution is able to find out who views the published content, who has authority to edit it, approve it, take it down or publish it, then it is an optimum solution.
10. Stability- a good CMS solution should be able to grow with the needs of the organization and spread its services on a wider scale.
Advantages of a CMS solution:
- Scalability- the user the relatively do the editing and publishing, he can add or delete the pages as required by himself without the help of the developer.
- Multitenancy- a single CMS solution can support multiple sites at a time by sharing content between them.
- Collaboration- in a large team where there are multiple users, a CMS is very helpful.
- Usability- non-tech or less techno-savvy users can tackle their online needs easily with the help of GUI- based CMS.
- Accessibility- it can be accessed via any device and at any place.
Websites where CMS solutions are used:
CMS solutions are used to build various kinds of websites. Some are very narrow in their usage while others are flexible and multi-variant to build various websites:
- Social networks
- Online stores
- Educational courses
- Static sites
- Membership systems
Types of CMS solutions:
There are a variety of content management systems based on the method of payment, type of hosting, and structural type.
I. OPEN SOURCE CMS- this is the basic version of CMS where the user gets it for free. In fact, it is available to many users for free. They can download and use the system without any license or contract fee. A large community of developers redistributes and modify the code in the database consistently. Therefore, this type of CMS helps them to use quick issues for fixing and optimizing the software.
II. PROPRIETARY CMS- it is not available to a wide variety of users. It’s exclusively made for individual companies and those organizations have to pay the license. The customers get an extraordinary solution designed to meet just their needs, ongoing support, and an in-built feature for optimization.
III. ON-PREMISES CMS- this type of CMS is hosted by the physical servers located in the company itself, to ensure full control over the data.
IV. CLOUD-BASED CMS- they are hosted in the cloud and delivered by individual suppliers through virtual mode only. They constitute web hosting, web software management, and technical support into one. Their pricing is based on the subscription plan.
They are used at reasonable prices and ensure faster accessibility from any device. It provides ongoing professional optimization and security of data.
V. TRADITIONAL CMS- it connects the frontend and the backend relatively and provides an exclusive platform for powering a website.
VI. HEADLESS CMS- they allow the data to be transferred from a single database to various devices in real-time. The content does not need to be tied to a particular template and could be sent to any presentation layer via API.
VII. HYBRID CMS- hybrid CMS is the integration of the features of both traditional and headless CMS solutions. It provides an optional presentation layer that is separated from the backend through API.
How to choose CMS?
Use the best and most reliable companies which offer CMS solutions. Keep in mind your business requirements and limitations before purchasing a CMS.
Given below is a checklist that you can consider before choosing a CMS:
- The type of system you need for the business
- The budget is as per your requirements.
- The features and functionality.
- Possibilities for customization
- Abundant chances for optimization
- Backup and security
- Customer support
- Language scalability.