How To Sell Products Online: Everything You Need To Know Before Selling Online

How To Sell Products Online: Everything You Need To Know Before Selling Online

Want to sell your product online but struggling with questions….

How to sell products online?

Where to sell products online?

What are the best sites for you to sell your products online?

Is it really profitable to sell online?

We have all the answers here. So stay tuned with us.

The advent of the internet and e-commerce has completely modified the way we do business. Earlier using physical stores restricted us to a limited area or regions. But now it’s time to go beyond boundaries and sell products online.

Additionally, e-commerce websites allow you to employ a range of marketing and branding techniques to boost your sales and give customers extra reasons to stay on your website and buy your products. Selling a product online allows businesses to reach a wider audience and new customer pockets across different channels at no cost.

Essential Steps to selling products online

> Decide what products to sell

Your first step is deciding which products or services to offer, whether it is a commodity product or a niche product. It can range from unique products you’ve created to sourced items from third-party vendors or drop shippers.

Here your next question will be, How to choose what products to sell?

To help you find your product, we’ve compiled a product brainstorm checklist: 

  •  Identify or create products that serve value and solve problems.
  •  Find products with high market demand.
  •  Find products with branding potential.
  • Take advantage of an emerging market and hop on early trends
  • Find and serve niche products that fulfill customer’s needs.

Identify & study your target market

Researching and identifying your target market and competition will help you decide product pricing, market requirement, customer expectations, and pain points. This will help you in implementing website design, branding, and marketing strategy across different channels. This can provide insights into showcasing your product effectively to potential customers.

So, how to study the target market before selling products online?

Here we have compiled a list for deep market research:

  • Survey your existing customer base.
  • Interact with your audience regularly
  • Find out the pain points and expectations
  • Do thorough competitor analysis
  • Find out where your competitors are lacking
  • Find how your product is solving the problem

Pick the right all-in-one eCommerce platform

Now, the next question is where to sell products online?

The answer is the eCommerce platform.

Your website will be the face of your brand so, choosing the right eCommerce platform is just as important as the product you want to sell online. The platform it’s built on and the eCommerce features have huge impacts on how smoothly you can run your business.

Make sure you choose a fully hosted, all-in-one platform that allows you to own both the eCommerce website and the shopping cart software.

While choosing an eCommerce platform Make sure:

  • Does the platform offer advanced functionalities or features you need to turn your business into a success?
  • Does the platform offer you the capabilities essential to create your ideal online store?
  • Does the platform offer different pricing packages that meet your eCommerce needs while making sense financially?
  • Will you be able to upgrade your plan at any time as your business grows?
  • Does the platform let you create a store that looks beautiful with advanced functionality?
  • Does it offer intuitive eCommerce website templates to use as a kick-off point?
  • Does your website builder optimize for mobile devices?
  • Do they provide access to a support team to help you set up your store?

What are the best sites for you to sell your products online?

Best Online Platforms to sell your products

Here we have listed the best eCommerce platforms you can go for selling products online:

> BigCommerce: BigCommerce is one of the most popular and widely used online shopping platforms. Best for small to medium-sized businesses.

> Square Online: Square Online has all the essential tools you need to start selling online for free. You can start an eCommerce website, take online orders, offer delivery, and sell on social platforms with ease.

> Magento: Magento is a drag-and-drop tool to quickly create and launch new compelling content. Is a perfect choice if you wish to deliver a best-in-class shopping experience without the need for developer support.

> Shopify: Shopify is the best platform to sell online. It makes setting up a professional online shop fairly simple, with a great range of professional designs to choose from and a strong technical infrastructure to build upon.

> Wix: Wix is among the Best Website Builders, Provide all the tools you need for a Professional Website design. With its Intuitive Drag & Drop Tools, Designer Templates & 24/7 Support Wix ensures Your Site Will Stun.

> Squarespace: Squarespace is a top-rated affordable eCommerce website builder, designed specifically for selling online. Squarespace is also the king of design and one of the best platforms for large or ambitious online stores requiring powerful eCommerce tools.

> 3DCart: 3DCart is a complete eCommerce software that would include a website builder with all essential tools, shopping cart software, real-time shipping, secure payment gateway, and credit card processing capabilities.

You can also sell products online through the popular online marketplace:

  • Selling products on eBay
  • Selling products on Amazon
  • Selling products on Etsy
  • Selling products on Google
  • Selling products on Facebook
  • Selling products on Pinterest
  • Selling on Instagram

Build your own online store

Choose an eCommerce theme or customize the design that works with your brand and meets your product or service needs. Set up product categories and upload your inventory with a precise and clear description as much as you can. Set up shipping methods and reliable payment gateways.

Here we have listed essential steps to start an online store to sell products online:

  • Create detailed “About Us”, “Contact Us”
  • Tell your brand story and explain how your brand originated.
  • Organize your store’s structure before selling products online.
  • Completed product pages with essential product information.
  • If you’re using a hosted platform then you’re done with everything.

So, now you are ready to sell products online.

Advertise and market your online store

Once you have your eCommerce store up and running, it’s time for you to start shouting from the rooftops and drive customers to your online store with effective advertising and marketing strategies.

It would be great for your online store if the eCommerce platform is the built-in SEO tool that allows you to optimize your site for search engines and users. Connect with your customers on social media and advertise through PPC ads and shopping ads. This will help you maximize revenue and improve the conversion rate.

Your next step should be implementing the right marketing strategy to reach potential customers. Here we have listed free and paid marketing strategies to help you market your online store:

> Free Marketing Campaigns

  • Utilize social media and let customers shop directly from your social media page
  • Integrate your eCommerce website with Facebook Shop.
  • link your Instagram account to your online store.
  • Utilize email marketing tools to send out newsletters about promotions events, business updates, and featured items

> Paid Marketing Campaigns

  • Facebook and Instagram Ads
  • Run Google Ads

Is it really profitable to sell online?

Absolutely!

Not only profitable but it is much easier to start an online business and sell products online than opening a brick-and-mortar store. You can sell virtually anything online and get started with minimum investment and time.

Another major advantage of selling products online is you can reach potential customers very effectively. What all you need here, is to educate yourself about the online selling medium and set specific goals & limits for your business and work towards it using the right strategic approach.

Conclusion:

There is no shortage of eCommerce platforms to sell items online. The difficulty is choosing the one that fits your needs.

It is now time to finalize the products you are going to sell, launch your online store and start driving traffic to your website or moving to online platforms to sell products online.


John Phil

John Phil

I am is a technical writer at JanBask. He loves writing and sharing topics on Web Design Services, Web Development, E-commerce Website Development & Digital Marketing services, and the latest trends going around in the web world.

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