Digital marketers are familiar with guest blogging and its impact on SEO campaigns. But there is no need for you to be a digital marketer to know what it is all about.
What is Guest Blogging?
When you publish a blog on a third party website promoting your brand, you are guest blogging. It is a content marketing and effective SEO technique for digital marketers.
In simple terms, you can regard guest blogging as an activity to promote your brand among consumers.
To go about guest blogging, you should first identify target websites relevant to your business and subsequently contact the owners to ask them to allow you to publish a guest post on their websites.
But before you start writing a guest post, ask yourself the following questions, which will help you construct an excellent guest blog.
Whom does your blog benefit?
Who would be your target audience?
Why would anyone want to publish your blog, although it helps you?
What is the unique information you will provide that will be different from what Google has already ranked?
Is the topic about which you will be writing is saturated in SERPs?
What are the Benefits of Guest Blogging?
Now, you are clear about what guest blogging is and how to make a start. Now, let us see what benefits you get by publishing guest blogs on other websites.
Improve Your Domain Authority
Not everyone is familiar with Domain Authority (DA). It is a metric developed by Moz that shows how well a website will rank on SERPs.
The DA score ranges from 0 to 100. Higher scores indicate a greater probability of the website ranking in search engine results.
Calculation of DA involves the evaluation of multiple factors, including linking root domains and the total links.
You can use the score when comparing websites or tracking the ranking strength of a website over time.
In the lines of DA, SEO software company, Ahrefs, has developed a similar metric called Domain Rating (DR), which shows the strength of a target website’s total backlinking profile.
The scale of DR measurement extends from 0 to 100 on a logarithmic scale. Like DA, the higher DR values indicate more chances of ranking higher in search engine results.
As you can figure out, DR gets influenced by the number of links pointing back to a particular website. The metric is domain-wide, which means that it considers links to both the homepage and all the other pages, like blog posts, on a website. At the same time, the link quality also influences the DR metric.
By now, you might be getting curious to know what the metrics have to do with guest blogging.
You now know that guest blogging is publishing blogs on other people’s websites. And that helps you get links back to your website. In this way, you can increase traffic to your website and achieve better SEO results.
It helps you to improve your overall domain authority, according to the two metrics. When you get links back to your website, your DR (and DA) increases to push your website to higher rankings on the SERPs.
Reach New Audiences
Guest blogging also enables you to reach new audiences.
Guest blogging is an SEO technique that allows you to reach new audiences. But there is a critical point to note in this context.
All guest posting will not yield the same results as all websites do not have the same reach. And that is why you have to be very thoughtful while choosing websites to post your guest blog. It will help if you select websites that are with a large audience.
Generally, it gives you the chance to reach a larger audience when you publish on other websites.
Get Referral Traffic
An advantage of guest blogging is that you get referral traffic. However, it is not always easy.
Although guest blogging can generate referral traffic for the website of the person who wrote the post, it is not always the case.
You need to be careful about people preferring to read the author bio after reading your blog. Therefore, ensure that you mention your company’s name in the author bio and include a link to your website.
Connect with Influencers and Bloggers
If you do guest blogging correctly, you can connect with influencers and other bloggers in your niche.
It will help you to dig out better ways of guest blogging.
What Can Be a Good Guest Blogging Strategy for 2021?
A good strategy matters everywhere, and guest blogging is no exception.
Here is a step-by-step guide for impactful guest blogging for 2021:
The first step in the guest blogging process is finding out guest blogging opportunities. This part of the process is called prospecting.
It is almost similar to finding prospects to generate sales. You have to find opportunities to post your guest blogs on different websites.
Once you get opportunities, you have to qualify them. It may have to do with the DA or the content quality, which should match the quality of the content usually published on that website.
It may also have to do with the amount of organic traffic the website generates and the number of likes it gets on social media.
Prepare Your Guest Post Pitch
Once you qualify for the guest blogging opportunities, start preparing your guest post pitch. There are two options for you.
One, use a ready-to-use template. Two, create your template. You should decide the option to go for in creating your pitch.
What to Do After You Publish Your Guest Post?
Your responsibility will not get over after you publish your guest post. There are some things you should do after publishing.
Answer all the questions in the comments section, and also respond to positive comments. It will make you stand apart from other authors.
Track your post on social media platforms and respond to comments that make sense.
Guest blogging is a great way to generate traffic to your website. But you have to be very careful in choosing the right website. If everything goes well, it will dramatically improve your SEO.