Websites are a crucial tool for every business to establish their credibility and build trust with their customers, so it should be more than just a showcase. It represents your brand's DNA; it is your identity, it must inspire quality and confidence in visitors' eyes.

For several years, a quantity of CMS has emerged on the market; among the best known, we find WordPress. However, it is not necessarily the lesser-known who cannot compete with the more established.

Today we wanted to present you a comparison in eight criteria of the HubSpot CMS and WordPress criteria to guide you in your choice.

1 - Installation

There are several solutions available if you want to use HubSpot as a CMS. It is very likely that you already have a website; you will need to perform a migration. To do this, you'll need to ask HubSpot directly to move your existing site and ask them to create the templates you need.

You also can buy themes already available and then customise them according to your graphic charter.

However, the best solution is to approach a HubSpot partner agency that will help you develop a personalized site. This option allows you accompanied from the start to the end of your project, whether for a migration or a site creation.

It is the solution that requires the most financial investments but will allow you to entrust your site's management to competent people and your listening. Your efforts can then turn to other priorities. In addition to helping you with web development, HubSpot partner agencies can assist you with your company's marketing strategy.

The same thing with WordPress, you have to migrate your site if you already use a CMS, or you will have to create it from scratch. WordPress installation is somewhat more complex than with HubSpot because it is up to you to make the arrangements with a host, while HubSpot has its servers, allowing everything to be centralised. However, if you are not a technician, you will need to approach a web development agency to assist you.

2 - Number of themes

Created by using standard web languages ​​and a language of its own, called HubL, HubSpot's themes are exclusive to its platform. More than 4,500 of them intended for general topics, for the skin of emails, landing pages, Web pages, or blogs.

For a unified graphic charter, packages exist that allow you to have a uniform rendering between your different pages or emails. There are only 250 of them, so if you want a unique theme in your company colours, you'll need to hire a HubSpot developer.

Opposed, WordPress offers tens of thousands of themes which is one of its great strengths. And unlike HubSpot, you will be able to customize themes without necessarily going through code highly.

3 - Plugins

Some may wonder what a plugin is? It is quite simply an extension module independent of your theme, which allows you to add new functionalities to your website.

Strictly speaking, HubSpot does not offer plugins but only themes and templates. If you still want to add more, you will necessarily have to approach a HubSpot developer because the CMS uses its language, as seen above.

Conversely, the great strength of WordPress is its vast library of over 55,000 plugins, most of which are entirely free. In addition to these plugins, there are many other premium plugins available online from WordPress development companies. Unlike HubSpot, WordPress uses an open-source language known to all developers, making it easier if you want to develop a specific plugin that doesn't yet exist.

4 - Maintenance

Sacred advantage on the HubSpot CMS side since there is no maintenance or updates to perform, everything is automated. Each website is hosted on powerful servers, allowing smooth and fast access to the site no matter where it is connected.

And when it comes to security, once again, HubSpot CMS does things pretty well! HubSpot offers an SSL certificate, which is a certification that helps protect you from potential cyber-attacks. This protection is also an indicator taken into account by the Google algorithm. The last advantage of this certificate is that your visitors will have more confidence in your site when they see a small green padlock appear in the URL, a guarantee of security and reliability.

You are probably afraid that one day your site will fail and be out of service, with HubSpot, impossible. This risk wiped out since, in an automated manner, the installation of a backup server is immediate in a server failure.

WordPress offers you less security, and it is the CMS that knows the most cyberattacks. To avoid them, you will have to invest in good plugins and constantly update your theme and extensions.

5 - Support & community

Both platforms offer efficient support and have a strong community of Internet users ready to help via the forums.

HubSpot has a support forum and customer support, both based in the United States. In addition to these aids, HubSpot offers handy online resources on its HubSpot Academy website. However, HubSpot is more marketing-oriented; while the platform is excellent advice on marketing questions regarding technical questions, it is arguably more challenging to find answers. Its code language makes modifications impossible and requires the user to call on a specialist HubSpot developer.

Conversely, WordPress is distinguished by a strong community thanks to several platforms dedicated to mutual aid. WordPress. Orgis the official forum. It is in English, but if you feel more comfortable in the language of Molière, WordPress Francophone is the official forum for French speakers. And for the more technical, WordPress Development Stack Exchange is an absolute gold mine for development answers.

6 - SEO

It is good to remember that Google and the other search engines do not consider their SEO algorithm to build in which CMS.

Knowing the mix between good use of plugins and content, SEO is a central point on every company's website. HubSpot takes advantage of SEO tools integrated into the CMS, which do not incur additional costs.

These tools allow you to analyse your website's pages to offer you suggestions to improve your SEO. HubSpot also gives you the ability to perform keyword research to determine which topics are the most relevant to develop or tips for optimising your posts to improve your SEO.

These features are available thanks to plugins, but their free versions can be limited; an investment is desirable.

The main difference between the two is that HubSpot mainly focused on SEO marketing and optimisation, unlike WordPress. This nuance allows for easier integration of SEO practices into each of your web pages. While conversely, WordPress forces you to put in more effort when it comes to optimising your SEO.

7 - Landing page, conversion

The landing page is an essential element of conversion to integrate into your digital strategy. It allows you to transform a visitor into a prospect; having the opportunity to create them simply and efficiently from its CMS is advantageous.

As usual, HubSpot does not lose its rank as a marketing leader and includes a set of tools that allow the design of a landing page. All the platform models are responsive and provide an intuitive and customisable interface to the user. You can easily create forms to collect information about your visitors or use A / B testing to optimise your marketing efforts.

WordPress site is a wide range of plugins and themes that will allow you to develop professional-looking pages. However, most of these extensions to download are not free. Moreover, plugins often cannot work well together; you have to know how to choose them well.

8 - Price

Last but not least, it concerns the price. HubSpot CMS starts at $ 280 per month. Professional implementation costs are related to the mandatory content of less than 1000 €.

If the package may turn off, it is essential to note that HubSpot provides access to a marketing platform, unlike classic CMS. Concretely, you will benefit from a CRM, inbound marketing tools, and analysis reports indicating the positive points and improving your website.

It is also a great tool to help you set up a blog, landings pages, or even forms. To help you develop and implement your site with HubSpot CMS, you will need to bring a partner agency HubSpot to the image of Copernicus, and prices vary according to agencies.

No marketing tool integrated natively with WordPress but significant advantage: it's free! However, if the CMS does not cost anything, you will have to choose you're hosting yourself and registering your domain name for around twenty euros. For a professional rendering, opt for a premium theme; even if most of the articles are free, we advise you to invest and count 75 € for a lifetime license. Finally, you will probably have to subscribe to premium inbound marketing plugins to optimise your SEO, for example, for around thirty euros per plugin.

Ultimately, You can build your website at a low cost if you have the skills to develop it yourself. If so, for a simple showcase site, you will have to pay between 1,000 and 3,000 euros for a primary e-commerce site between 3,000 and 6,000 and an advanced e-commerce site between 5,000 and 20,000 euros apart from the annual maintenance costs.


Ultimately, these both CMS are very efficient and have their characteristics. WordPress is the best for blogging, but HubSpot wins hands down in the register of commercial sites.

HubSpot has the advantage of being designed for businesses, so it is created from a marketing perspective to increase the performance and conversion of a website. HubSpot remains to this day the only CMS to integrate a CRM, a significant feature! So, for which CMS are you going to succumb?

Ketan Parmar

Ketan Parmar

Ketan Parmar is Digital Marketing Strategist at Weboccult Technologies, Implementing cutting edge online marketing strategies to help businesses strengthen their online presence is his forte. Apart from helping small and big businesses, he loves to jot down valuable resources for Entrepreneurs, Start-Ups, Technology Geeks with his knowledge and expertise of 10 years in the industry.


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