Have you just launched a tech startup and want to build a huge audience? If yes, all you need is to get creative with your startup marketing tactics. But, when your startup is in an early stage, marketing may not appear to be the most convincing thing to focus on. When you are still defining your products, how could you overspend on other marketing tactics?
Well, contrary to your belief, marketing doesn’t have to be expensive. There is plenty of easy ways to achieve marketing success when your business is booming.
Target The Right Audience With Right Messaging
Forbes, one of the biggest challenges most
startups face is that they try to focus on too many things too early. It’s common to see startup firms focusing on all the consumers and reach them across all the channels.
While it is good to have a strong online presence, it’s good to start slow. Know your target audience first. Define how you are as a startup and what objectives you have. Start small and grow from there. Below are a few things to consider-
- Build buyer personas for your target audience.
- Create messaging tailored to meet each buyer persona.
- Write a thoughtful company messaging, including your business core values or what you offer.
Create High-Value Content
According to a
report, most B2B customers get up to 70% of their way in the decision-making process before they talk to any sales representative. Therefore, if you focus more on what happens later, you might miss out on the potential customers in the pipeline.
Thus, it is necessary to keep them engaged throughout their buying journey. Here, content marketing can help. Create the right content for the buyers’ research phase and get this content in front of the right audience.
Content marketing is a great way. It costs nothing but is as rewarding as the paid search advertising. Start blogging. Know about your audience’s interests, what they want to know, or what questions they have. If you don’t have a website, you can use your LinkedIn account for posting blogs.
Use Paid Marketing
When it comes to paid marketing for startup companies, starting small but early is the key. Start with organic social posts, learn about your audience, and then make small bids. Once you start, you will find the most effective content types, target demographics, and channels for your business.
One benefit of starting slowly is, you know the right strategy to spend your marketing budget. It will help you grow better and provides a high ROI.
Sponsor Special Events
Events are great because they allow you to bring a lot of people around a cause. However, as a startup, you may struggle to host your own events. Sponsoring someone else’s event could help put your business in front of the eyes of the audience.
From pop up demos, huge parties, product launches to private networking, events are of different types are sizes. The type of event you sponsor depends on your tech startup’s specifics.
Though email marketing seems like an old marketing tactic, it’s powerful. An email list is like an asset you have complete control over. You can use this list as the basis for your CRM system records.
The best thing is you can get started with email marketing for free. Moreover, you have personalization and automation options. This free marketing tactic is another easy way to spread the word about your startup.
When it comes to marketing your startup, these are some of the basic steps to consider. Once you understand your audience and know how they behave throughout the buying journey, the sky is the limit!