Small business owners tend to dismiss public relations as a promotional tool. To them, it seems like something only large corporations afford in terms of time or money. But taking the help of a PR agency in Delhi can be fruitful in the long term. It helps business owners build a positive image, connect with their target audience and grow their companies.
Many small business owners handle PR themselves to maximize their ROI. Here are some tips that you can use for your business:
Create Compelling Story
Earning media coverage is an important part of PR. But journalists won’t cover any business unless they have something newsworthy. So when you pitch your stories, identify why the journalist or blogger would want to cover it. Highlight the most newsworthy aspects through the heading and intro with finer details later.
You can promote these stories through press release services online. You can also send them to reporters on your mailing list.
Connect With Influencers
Coverage is no longer limited to news media. Many people turn to bloggers to know what’s trending. Identify influencers who cater to your niche and connect with them.
Promote Your Industry Expertise
If you establish your team as industry experts, there’s a good chance that bloggers and journalists will quote you. You can start by creating blogs relevant to your niche and sending them to reporters covering it. You can subscribe to services like HARO (more about haro) that connect journalists with sources for stories they need.
Keep Up With The Industry
Staying aware of industry trends will help you strategize your PR campaign. You can take cues from the best website designing company in Delhi when planning. It’s also important so that people perceive your company as modern rather than outdated. It will help you promote your industry expertise.
Build Media List
By keeping a list of media persons and influencers, you won’t have to search for them when you launch your campaign. You can refer to the list to identify which reporters to contact based on the story. Update the list continuously.
Keep In Touch With Media List
Don’t be just another company that contacts reporters when they need coverage. Identify the most important reporters and influencers and build genuine connections where possible. You don’t have to dine with them to do it. Commenting on their news article or sharing their latest vlog can be enough.
Be Active On Social Media
Social media is no longer just about advertising products and businesses. Companies all over the globe use it to build connections with their target audience. Start by identifying which platforms cater to your target audience and suit your needs. You can use LinkedIn for business connections and Twitter to respond to consumers.
Posting regularly is important to stay relevant. Creating compelling content like vlogs and infographics can help. Many customers use social media to post complaints or recommend brands to others. You can also start social media campaigns to encourage user-generated content and grab everyone’s attention.
Sponsor And Participate In Events
Sure, large sponsors may get maximum exposure but small sponsors can also benefit. Supporting a charitable event can help you spread the word about the brand and build a reputation. You can also take part in startup events for exposure.
Encourage Customers/Clients To Talk About You
Satisfied clients are likely to recommend your products and services to other clients. And word of mouth is often the most effective in convincing new customers to try your brand. Sometimes you just need to nudge your current customers. Start a referral program, offering discounts in exchange for bringing more customers. Request customers to leave reviews after a purchase.
The way you deal with complaints and negative reviews also matters. Be calm and try to solve the issue swiftly offline.
It’s not easy to tell whether your efforts are paying off or not. But you can get an idea with tools like Google Alerts. These tools help you track how many people are mentioning you on certain platforms. You can use them to know what they are saying about you.