Hashtags have become a critical and powerful tool for anyone trying to get their posts out to as wide of an audience as possible. For those who are not aware, a hashtag symbol (#) is a means of grouping and categorizing words or phrases together so that they are easier to search for and be found. The latest figures show that by including a hashtag in the caption of an Instagram post, it increases engagement by as much as 12.6 % compared with those that do not include any. If you are interested in not only increasing engagement, but also your followers, then visit SocialMeep.com who can help you grow your account organically.
Do The Research
Using the right hashtags effectively has become somewhat of an art form and there is much more to it than simply sticking in a few of them at the end of a caption on a post. In order to get the most out of using hashtags, you need to do lots of research by seeing what other similar accounts are using, using hashtag generating software, and by using the search function on Instagram itself.
The aim is to find ones that are well targeted at your audience and that are popular but not too popular. The findings suggest that the more niche of a topic that you post content about, the more that your followers will engage with it, and this is what you want.
Do Not Over Use
Armed with this information, you may wrongly think that it is prudent to include as many hashtags as you can on your posts so that more and more people can potentially see it. However, this is not the case. For the biggest and best impact with using hashtags, it actually pays to be a bit more selective, using only the ones that are the most appropriate. Research shoes that the perfect number of hashtags to use is actually eleven. This is despite the fact that Instagram allows you to use as many as thirty on any one post.
Some of the most popular hashtags that you may want to use in some of your posts include #love, #instagood, #me, #tbt, #cute, #follow, #followme, #photooftheday, #happy to name just a few. However, you only want to use these if they are relevant to the content that you are posting about.
In order to see how effective your use of hashtags have been on your posts, go into the Insights section on your business account and look under the ‘Discovery section. This will display to you how many impressions from hashtags all of your posts have had. By doing this, you will see just how effective they have been and if they require changing up in order to reach a wider audience base – it really is a helpful tool for hashtags.