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Capturing the Market for Paid Press Release Distribution

Capturing the Market for Paid Press Release Distribution

Umair Majeed1231 17-Aug-2020

Developing a business is not an easy job. Especially when it comes to making customers of a business, a lot of challenges have to be faced. Similarly, if you have any link with press release distribution services, you will know that it is not a straightforward job.

Rather there are many factors involved which affect the business and the process of gaining regular customers who want to repeatedly work with the organization for press release distribution. Even though there are some organizations that provide unpaid press release distribution but most organizations provide paid press release distribution. There are many competitors in the market for paid press release distribution services.

If you are new in starting a paid press release distribution service, here are a few tips and tricks to follow in order to capture the market and make your place in the paid press release distribution industry.

Understand the Business of Paid Press Releases

Most people automatically assume that when it comes to press release distribution business, the only requirement is to send out email invites to all the relevant journalists in the field. But that is not the case.

Press release distribution is a hefty task and requires a lot of commitment, especially in the case when an organization is providing paid press release distribution services. Apart from email marketing, there has to be a social media marketing campaign for the press release as well.

1. Making the Right Collaborations

The online presence of a press release is extremely important. This not only increases viewership but also ensures that the press release stays there and can be viewed for future references as well. But what is important is to remember that it has to be posted on multiple relevant websites. Getting into collaborations with media websites is very important. In order to do so, the reputation of the new paid press release distribution needs to be built. This way collaborations can be made easily.

2. Learn Social Media Campaigns

Social media plays a vital role when it comes to paid press release distribution. Social media can be used to market the press release and increase the number of views, clicks, and impressions in no time. Sure there is a cost attached to social media campaigns but it can be easily adjusted in the payment taken by the client for paid press release distribution. So, in order to succeed and rapidly grow in the press release distribution business, an entrepreneur must learn to apply social media campaigns and use them to their advantage. With a presence on social media, the visibility of a press release can increase tremendously. Therefore, it must be a part of the package in a paid press release distribution.

Learn How to do Effective Press Release Marketing:

3. Offer Discounted Prices

Winning customers and getting a market share can be accomplished by offering discounted prices. This is the oldest trick in the history of press release marketing. In order to capture the market and already existing clients, offer fewer prices in the beginning as compared to those of the competitors. This is an effective way of creating a demand of the product and increase volume.

Sales goals can be accomplished in a much easier way. If discounted prices are not to be offered, then coupons can be provided or bulk packages at a lower cost can be offered as well. This way, it can be ensured that everyone gets some benefit one way or another. By introducing such discounted schemes, it is possible to attract a larger customer base.

4. Present Distinguished Features

There is no doubt that there are many strategies that can attract a customer but the most effective one is to offer a distinguishing factor that will make a product stand out in front of the rest. There should be a set of features that are not offered by any other website or platform. Innovation needs to be done and identified so that clients genuinely want to purchase your product.

For example, along with trivial press release distribution services, add-ons such as free social media or press release editing and proof-reading services should be provided. iCrowdNewswire, is an organization which provides paid press release distribution services.

One of their distinguishing features is that they provide audio distribution of a press release. This has made them pioneers in their business. Read more to find out.


Launched in 2015 iCrowdNewswire powered by Google has implemented more press release distribution innovations than any other newswire in the industry from paid social and digital media advertising to audio marketing and 8 translations per release – no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting by age group, industry and interest; 8 translations with every release for unmatched multicultural and global reach; audio distribution with Amazon Alexa, Google Assistant, Microsoft Cortana, and Apple Sire; Google and Apples mews and more.

In order to find more details about the product, visit

As a digital marketer, I almost exclusively write about the benefits, the goals, purposes, and everything that encompasses press releases. When I'm not doing all that, I like to swim, workout, and play with my dog.

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