Getting high-quality backlinks to your blog is one of the most effective ways to boost your SEO and improve your SERP ratings. However, focusing on creating high-quality content on your blog requires ample time and focus. So how can you build links without detracting from your core content?
Here are five of the most effective strategies for building high-quality backlinks to your blog content.
One way to improve your reach and start building backlinks to your content is by guest posting on other sites. Not only will you create backlinks, but this is an opportunity to enhance your reputation as an expert in your field. Spreading awareness while building links to your content is a great way to expand your audience.
The most important thing to remember when engaging in guest posting is to deliver on your promise. Provide high-quality content that you would want on your own blog. Show the publisher how you can add value to their website, rather than focusing on what you can get out of the exchange.
Reviews and Testimonials
Sharing reviews and testimonials is a fantastic way to build high-quality backlinks to your website. This is another partnership that can help both your blog and someone else's. Offer to leave a review or testimonial for a service or product that you've used on their website in exchange for a link.
Another approach to this method is to create content that reviews products or services. This approach will help build content for your site and contribute to a consistent posting schedule. Additionally, it allows you to reach out to the person who made the offering that you're reviewing and get them to share it.
Optimize Your Social Media Content
There's a lot of controversy and debate over how social media interacts with SEO. However, building a strong social media content strategy that includes optimization for backlinks certainly won't hurt.
Be sure to include links to your blog on your personal and business social media profile. You can include this in the main bio portion so that people will see it as soon as they click on your name. You can also use links in pinned posts on your page, as well as the content you share.
When sharing images and graphics that have high shareability, include a link and call to action as the first comment. This strategy works exceptionally well on Facebook.
Create Roundup Posts
Roundup posts allow you to collect and repurpose content from other sites with complete attribution. An example would be a roundup post of the best soup recipes for fall from your favorite food bloggers. In this post, you'll share the name of the recipe, the person who published it, and why you liked it. Then you will link to their recipe.
This might seem like you're doing more for the featured bloggers on your roundup post. On the contrary, it will benefit each of you. The featured bloggers get a backlink. Then, you can reach out and let them know that you've included their work and ask them to share.
Work with an Outreach Agency
When in doubt, reach out to the experts. Working with an outreach agency can help you create and execute an effective backlinking strategy to suit your needs. Outreach services specialize in finding the right websites for guest posting, hiring writers to create content, identifying SEO-friendly keywords and anchor texts, and more.
This solution is ideal for bloggers who feel overwhelmed by the task of building backlinks to their content. By outsourcing to the experts, you keep your schedule clear for focusing on developing content that's worth linking back to. As Today with Jay explains, you can earn a lot if you know how to properly run a blog.
With these five strategies, you can effectively increase the backlinks to your blog content to boost your traffic.