In search of reaching the best positions among the results for searches done on Google? This guide with SEO tips is for you! If you already know what SEO is, understand how this tool can be relevant to your strategy of attracting visitors to the pages of your website. With over 1 billion searches done every month within Google, the engine has become an indispensable platform for anyone who wants to be where their customers are, offering relevant content and helping to advance them every step of the sales funnel.
But how to reach the top positions in search results in an environment as competitive as Google? Of course you can hire a SEO agency but you can do it yourself.
Below we have separated a guide with practical and efficient SEO tips, which will bring the expected return!
Google searches are done using words, correct?
That is why they are so important in SEO.
If you want to rank a page for a keyword you must use that keyword on your page. Simple, isn't it?
The idea is to make Google understand that your page answers the 'question' asked during the user's search.
This understanding is easier when you include the search term in your content.
Of course, that’s not all that’s going to make your page first in the list of organic results. However, this is the first step!
But, what words to use? You will need to find out what are the most searched words on Google, within your niche. The Google Adwords keyword tool - Google Keyword Planner - is free to help you find which keywords are being searched the most. From the survey of these words, your team will be able to create pages and content optimized for these terms.
Make sure your keywords appear at:
title and alternative title of images.
2. Relevant content
One of the ways to increase the number of pages on your site is by creating a blog and investing in the production of relevant content based on your keywords that you found to apply step one. Filling your website with quality content is one of the most important SEO tips from this one, and from all the guides you will find. In addition to contributing to SEO, content marketing is one of the most important actions of Inbound Marketing. More and more site owners are using digital agency services to help them with content marketing.
3. Internal links
Linking between content and pages on your site is another of the easily applicable SEO tips. Do you know those words with a different color that appear throughout the text and that you can click? They are an internal or external link. This strategy helps to keep users on your site longer by visiting more pages.
This helps Google understand your channel as relevant and is critical for the search engine to place your page among the first of the related results. If your site or blog already has old posts, review it and insert internal links to other posts on your blog or pages on your site. The internal link helps the user's navigation and can improve the domain's authority and the classification power of a website. Make sure your links are relevant. Do not link simply by linking.
4. Link Building
In addition to loading your site with internal links, one of the most important SEO tips is to maximize your external links. Within the link building strategy, the more a page on your site is linked to other relevant sites, the more Google will consider it relevant. As we have seen so far, relevance is fundamental to “conquer” the Google algorithm.
5. Pages loading time
The loading speed of your pages directly affects the result of your SEO actions. Ideally, your site should load in three seconds or less. A slow page load speed can also lead to a high bounce rate, which can further damage search engine rankings. You can use the Google tool to measure this speed.