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How Can Local SEO Services Grow and Improve your Calgary Business?

How Can Local SEO Services Grow and Improve your Calgary Business?

Meer Hassan875 13-Jan-2020

The digital world has not only allowed businesses to target global markets but has also made the business landscape a lot more competitive. As the digitization slowly but surely spreads across the globe, the competition seems to be only increasing.

The only winners in this situation are the business and organizations that adapt to the ever-changing digital trends and upgrade their business and digital existence and enhance their digital footprints. And by an upgrade, we mean regularly deploy different SEO campaigns and strategies to keep them relevant.

Whether your digital existence includes a business page on social media platforms, a dedicated website, or both, you need SEO to keep your business relevant. And believe us when we say that search engine optimization isn’t an easy job. Google, Bing, as well as other search engines, are constantly upgrading their algorithms to deliver relevant results to their users as quickly as possible. Such rapid changes in constant succession have made it almost impossible for many small and medium-sized businesses and start-ups to rely on in-house or Do-It-Yourself SEO.

The only viable and smart solution, in such a situation, is for businesses and start-ups to outsource their SEO services to reliable companies. Besides freeing up you to concentrate more on your business’s core operations, hiring a local SEO service provider can help your business grow and improve in many ways. Let’s have a look at some of them:

1. Better Understanding of the Local Audience

One of the most significant advantages of outsourcing your marketing to a local SEO company is that they can target your business to a more accurate audience. A locally operating SEO company will have a better understanding of the people living in their city. Take Calgary, for instance. Most of our team members have lived here their entire life and know how people here think. Hence, as a Local Calgary SEO agency, it gives us an edge in doing better SEO for local businesses over a company doing their SEO from, say India.

2. More Accurate Keywords

Local Geo-specific Keywords and key phrases are what any SEO campaign relies on heavily for targeting. The accuracy of these keywords makes the difference between having a successful campaign that delivers results and a campaign that not only costs you money but also provides you the lowest possible ROI - if any. Having services from a Local SEO company will prove to be of many benefits here. Since they know how the locals search the internet, they can come up with more accurate keywords and keyphrases then someone managing your campaigns from overseas. A local SEO provider can also adjust and alter your SEO campaigns with new keywords as per locally prevailing trends, something an overseas company will not be able to.

3. Local SERPs and Local Pack

Your business only grows if you start getting leads either through your phone ringing or people walking through your doors or both, which is only possible if your business starts showing up in the local result pages and eventually in the ‘local pack’ on Google Maps. To show up in a local pack, you need to have a GMB (Google My Business) page. It contains the details of your business, like your products or services, business hours, address, a small description, images, and reviews from your customers. A GMB page needs to be optimized and continuously updated to reflect business in a local pack. Something that a local SEO provider can do much better as they can connect according to local time if they have any queries.

4. Familiarity with Local Business Listings

You only get more business if it shows up in places where your audience is actively searching for it, which includes the local business directories of the city or township as well as regional and national directories. Local city and township directories are also something that a foreign SEO company might be oblivious to where a local SEO services provider, on the other hand, would be familiar with all the popular online business directories the locals use to find businesses and can help you set up your listings there which will enhance your local digital footprints better.

Conclusion

These benefits are just the tip of the iceberg. A local SEO company is much more approachable and cannot cheat you. It also falls under the local laws, which means you can take legal action against them in case of fraudulent activities. You can check their prices and compare them with other local service providers. The benefits go on and on.

In short, a local SEO company can deliver you much better results than someone providing you the same service from overseas. If you want to reap the long-term benefits of localized SEO campaigns, feel free to contact us for a custom quote.


Updated 14-Jan-2020
Doctor | Proud

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