5 Best eCommerce Platforms for Small & Medium Businesses in 2020

Selling online is no longer a trend, it has evolved as a need for businesses to grow and expand in the ultra-competitive era. According to a report, around 2-3 million companies catered to products and services using an online store. Not just this, if we talk about the United States alone, the eCommerce brands made the business of whooping USD 517 Billion in 2018.

With the growing popularity of digital commerce, ensuring an engaging online presence is the need for any business. While, big brands, can shell out additional money to build an intriguing online store, small and medium businesses may face tough competition in this segment.

While they did not just have to look for a budget-friendly platform they also must attract and engage their audience by giving them a seamless shopping experience. Having said this, they must be sure about the platform they are choosing.

Finding the Finest eCommerce Platform

There are a lot of ‘em!! While the phrase is true, it is also the reason behind the entire chaos that a merchant faces whilst finalizing the best platform for his/her commerce. While a few of them are cost-effective, some providers have launched dedicated packages for small and medium businesses.

Let’s have a look at some of the best platforms for small and medium businesses to start their online commerce. Here they are:

Magento

The eCommerce solution is based on PHP and is available on both open source and licensed versions. The privately-owned company has its headquarters in Culver City, California. Leading the eCommerce Industry, Magento Development services are one of the largely opted solutions by brands across the globe. While it is known as the platform for successful brands, recently to serve small and medium businesses, they launched a Magento SMB express package. The specially designed Magento small business package is not just cost-effective but also serves SMBs with quicker solutions. Magento is ending support for Magento 1 by June 2020, henceforth, migrating to Magento 2 is the best option to continue experiencing the awesomeness of the Magento platform.

BigCommerce

The privately held commerce solution provider works on the SaaS eCommerce platform. Founded in 2009, it has its headquarters in Austin, Texas. You can start your commerce with a 15-day free trial and further can choose one of its packages. Offering three different packages, including standard, plus, and pro costing USD 29.95, USD 79.95, USD 249.95 respectively. Besides these three versions, it also offers enterprise package, of which prices can be attained by connecting with their sales team.

Shopify

Headquartered in Ottawa, Ontario, Shopify can be considered as one of the most preferred digital commerce solutions. Offering a suite of services like payments, shipping, marketing, and customer engagement to help companies boost their sales. In 2018, they have over one million clients from more than 175 countries, with a Gross Merchandise Volume of more than USD 41.1 Billion. Besides a free trial, they offer services in three different packages, including, Basic Shopify, Shopify, and Advanced Shopify at monthly fees of USD 29, USD 79, and USD 299 respectively. Apart from these three, they also offer Shopify Gold, which is an enterprise-grade solution to which the prices can be obtained from their official website.

WooCommerce

First developed by WordPress, theme developers, WooThemes, it was launched in 2011. WooCommerce, the open-source eCommerce plugin for WordPress is largely used by small businesses with limited requirements for their online commerce. According to a study, WooCommerce stores bagged around USD 10 Billion in sales in 2017.

WIX

Wix.com Ltd. is a cloud-based platform that was first created and advanced by the Israeli organization likewise called Wix. It enables clients to make HTML5 sites and versatile destinations with online relocate instruments. Alongside its central station and different workplaces in Israel, Wix additionally has workplaces in Canada, Brazil, Germany, India, Ireland, Lithuania, the United States, and Ukraine. Clients can include social modules, digital commerce, web-based advertising, contact structures, email promotions, etc. to their stores utilizing an assortment of in-house and third-party applications. The Wix web designer is based on a top-notch plan of action, acquiring its income through premium overhauls. Its packages start at USD 30 a month.

Before Signing Off

Though starting an online business is trending these days and there are numerous examples of start-ups attaining new heights in a matter of time, it is crucial that you do enough research before starting. Besides learning about the market, competitors, and target audience it is inevitable to choose the right platform for your commerce. Not just this, you also need to have a certified development team to help you with the development cycle.