It is a digital age we live in, therefore, establishing an online presence is essential for any business. This is where digital marketing plays a crucial role.

You’ve probably heard and read a lot about digital marketing. But what are the key elements of a digital marketing strategy? This is exactly what we’ll talk about in this article so continue reading to learn more.

Why is Digital Marketing So Important?

Before we discuss the key components of a digital marketing strategy, you need to understand why digital marketing is so important in the first place.

Everyone seems to be talking about it and how valuable it is for the growth of one’s business but why exactly is that so?

It’s rather simple, really. Nowadays, everyone’s online. People use social media on a daily basis, whether for work or during leisure time. We spend most of our free time on our phones or laptops scrolling news feeds, posting or reading the content.

That means there is great potential for your business to be discovered. Traditional marketing (such as billboards, branded merchandise, etc) is not enough. You need to go where your customers go.

Blogging

Can you imagine promoting a business/website without blogging? It’s virtually impossible. Blogging has become a key component of a digital marketing strategy.

Why?

Because it is a great opportunity to connect with your customers and share valuable insights about your products or services. Besides sharing promotional content, you can post informational blog posts in order to help your customers/readers solve certain problems. You can write about industry trends and therefore establish your website as an industry leader/authority.

Most importantly, blogging helps you increase traffic to your website which leads to more sales and growing your business.

Web Design

When speaking about digital marketing strategy, we cannot neglect the importance of website design. Your website should be professional, functional, and user-friendly. When users visit your website, they should be able to easily navigate it and access your contact information.

Also, a great website is responsive and mobile-friendly. Many users will access your website on their smartphones so it is important that your website matches the screen it is being shown on. A responsive website scales automatically thus improving the overall user experience.

Speaking of user experience, you might decide to implement a chatbot to help you engage with your customers. Chatbots can respond to customers’ queries and perform a quick search to find the most appropriate answers much faster than humans can.

Search Engine Optimization

Search engine optimization (SEO) is a method that boosts your search engine rankings and brings more visitors to your website. It’s all about getting as high as possible in Google search results. The goal is to reach the first page of search results because most people don’t even look past this page. They even say that if you want to hide something, place it on page 2 on search results!

The better your ranking, the more leads you will generate. More people will discover you and visit your website if it ranks high in SERP (search engine results page).

What SEO aims to achieve is organic or natural traffic. Important elements of search engine optimization are keyword research, crawling, indexing, user intent, technical SEO, and content.

Content Marketing

There is no digital marketing strategy without content. We all know the saying “content is king” and we should regard it as such.

Content marketing involves the process of creating and sharing content on social media and various platforms. Content includes blog posts, social media posts, images, videos, etc. However, quality content is of utmost importance. That is a challenge most businesses face these days.

Quality content that provides value to readers is likely to bring you more leads, increase brand awareness and reputation, etc.

When creating content, you should make sure that it is useful and provides the information that your target audience would appreciate. Search engines even reward platforms that share such content. Perform research to discover what type of problems do your potential customers typically face.

Content marketing helps you attract potential customers and retain them which is why it is one of the key elements of digital marketing.

Paid Advertising

A digital marketing strategy must involve paid ads especially if you want quick results (and we all do, don’t we?).

Most social media networks offer the paid ads option so you should take advantage of it. Google Adwords is also one of the ways to advertise your product/service to your target audience. Paid advertising will make sure that people who might be interested in your product or service see your message.

There are various types of paid ads but pay per click is known to be the most effective one. There is also pay per download, pay per view, and several other types of paid advertisements.