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How is Artificial Intelligence Improving the Game of Website Development?

How is Artificial Intelligence Improving the Game of Website Development?

Rehab Nur489 18-Dec-2019

If you want to know the importance of technology, go one day without it and you’ll know how it becomes your friend for everything. And the technology that’s bringing a drastic change is Artificial Intelligence (AI).

Your suggestions on Facebook, Amazon, and Netflix all use AI algorithms to enhance the customer experience. Now, the majority of the apps are using AI techniques to create their apps. Luckily, AI also does wonders in the realm of website development. It is now used mainly in health and medicine. And the design and development process can also get better using AI innovations. Secondly, you can increase your ecommerce website. Third, you can use AI-powered chatbots on your site and lastly your data sorting techniques can evolve better.

So, in the future, AI will become the norm. Let’s analyze several advantages of AI in website development.

1. Grow Website Engagement

Every business needs traction on its website. If you have a website especially the ecommerce or the real estate one then you must have the traffic of visitors coming to your website anytime. If you employ a person for this task, he won’t be available 24/7 to talk to the customers and answer the queries.

In this context, AI-powered chatbot is the best to have. It can handle customers simultaneously and increase their engagement on the website. Chatbots also prove good for increasing the stay time of the visitors.

2. Helps Website Development

Web development isn’t an easy task to go with. You have to master different programming languages and skill sets to come up with a website. It helps website owners to do the Artificial Design Intelligence (ADI) on the website. By creating a framework the new website developers can easily create a website.

This framework is also good for developers who wanted to code but due to the complexity, they resist the field. ADI makes the design user-friendly and approachable and makes people interested in website development.

3. Increase the ECommerce Business

What does the ecommerce business owners want the most from their website?

Sales, Profit and customer data to increase their shopping experience and Artificial Intelligence brings all of that. By using AI technologies on your ecommerce website, you can collect customer’s data and draw packages according to their preferences.

You can also use chatbots to resolve customer queries and shop their way to the website. By learning customer’s behavior, you can not only improve your website design but also their experience on your site. For example, if your customers are carried away by the video testimonials, you can use them to increase interaction.

4. Enhance User Experience

If you have ever shopped on Amazon, the next time you visit on their website, they would recommend your favorite products without letting you browse. It's the same with Netflix and Facebook, they use AI to bring you the suggestions you would love to have.

Some of the apps also use AI to keep their customer searches on top. Now, take an example of web design in Qatar, by using the AI tools and technologies, the website can learn the trends customers are loving the most. After having the data in your hands, you can improve your website strategies and design.

This also works well for content marketing. You can improve your social media strategies, blogging tactics and even writing using the AI.

Over to You

AI is a beneficial technology to replace redundant tasks and save time for innovative ideas. The website development can also be benefitted using AI. The points above are the witness to it.

The more we leverage AI in our routine lives, the better we can get at doing business operations. So, never take this technology for granted and start aligning this technology to grow the game of website development.

If you’re already using AI in your website design, tell us how it has helped to grow the customer experience

Feel free to add your feedback or suggestions in the comments section below.


Rehab Nur is a digital marketing executive at Branex Qatar. She is working on many projects related to UAE.

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