According to studies, an overwhelming number of online experiences originate from search engines. This makes it very important for businesses, particularly startups with no brand recognition to get a high rank on SERPs to generate a worthwhile volume of organic traffic. This makes SEO critical; however, since startups have a very severe budgetary limitation, they have to look out for tactics that don entail large monetary investments. Some tried and tested SEO techniques that do not need startups to spend much money:

Create Content of Very High Quality

Since Google is committed to fulfilling the search intent to the maximum possible, it follows that it will boost the page ranking of websites that have content that is useful, relevant, accurate, original, and value-added. According to https://www.forbes.com, it is the website content that creates the opportunity for users to visit your website. Increased site stickiness is a strong signal to Google that users find your website useful and it tends to bump it towards the top of the results page for the target keywords.

Identify and Use Keywords Relevant to Your Audience

To rank well, you need to understand the search intent of the users and how they frame their queries. Conduct research into the most important keywords relevant to your industry that your audience uses. There are quite a few keyword research tools like Google Keyword Planner, Keywords Anywhere, Google Trends, etc. that you can use to discover the most popular keywords being used. After you have identified the most relevant and important keywords, you should create content taking care to infuse the keywords naturally so that the content reads well and remains relevant to the requirements of the users.

Focus on Local SEO: If you have a store that customers can walk in, you should use location-specific keywords to attract the attention of local users and drive local traffic to make over the counter sales. Local SEO can bring immediate results with relatively less effort, according to one of the top SEO services NYC agencies.

Speed Up Your Website

The website loading speed is among the key concerns of Internet users, especially those who want to access information on the go with their mobile phones. If a website fails to load quickly, they immediately abandon the site, perhaps never to return. A study has established that users are prepared to tolerate a loading time of three seconds before they log out. Since quick information access is a priority, Google rewards sites that load quickly, especially on mobile devices by boosting their page rank. You can use one of the many tools available for optimizing your website loading speed.

Conclusion

It can be safely assumed that startups with a lean budget will not be in a position to hire an SEO specialist to tune their websites. This makes it important to stick to methods that the business owner himself can do without need technical knowledge. It makes good sense to keep on reviewing the site performance with the help of some of the free analytics tools and tweak the site as much as possible without getting bogged down in the technicalities of site architecture and coding.