Coupons have long served as one of the most powerful ways to attract more customers and thus drive better profits. People looking to buy things never mind a good coupon that will help them save money, which means they are one of the most compelling tools in a company’s belt. However, for them to work and deliver the kind of results one expects, it isn’t sufficient to merely provide coupons. No, one must also make sure that they are in sync with customers’ expectations and requirements, especially in the context of accessibility and value.

This quest often leads businesses to a crossroads, one where they find themselves pondering the choice between two types of coupons: digital and print. The rapid rise and evolution of technology have given us a novel form of cards: digital ones. Their rise in popularity is ascribed to the sheer convenience they offer — as long as one has an internet connection and a device, finding a digital coupon is as easy as ABC. However, that’s not to say that first coupons are now irrelevant; they continue to serve an essential purpose in the overall context of things. So, to help ease this decision for you here’s a quick comparison between the two.

    1. Digital coupons:

a. They help encourage customers to shop: A study found that 46 percent of customers who use a digital card hadn’t bought the item before that. It shows that when provided with a digital coupon, customers are encouraged to shop.

b. Boosts redemption rates: Research has confirmed that the number of people redeeming has observed a significant hike ever since digital coupons emerged on the scene. Digital cards have a 77 percent redemption rate, which is substantially better than the redemption rate of print coupons.

    2. Print coupons:

a. History: They have been around since 1887 and continue to be a robust form of marketing. It demonstrates just how potent print coupons are.

b. Here to stay: Unlike what some people in the market may have you believe, print coupons aren’t a thing of the past. At least not yet, a report claims that such cards still enjoy a significant share in the market — a 44 percent share, to be precise.

c. Their popularity isn’t waning: Once again, it is a popular myth that print coupons are on their way out and that their popularity among users is virtually non-existent at this point. It couldn’t be further away from the truth — yet another report found that 70 percent of shoppers still look for coupons in their conventional form, i.e. print.

Now, if you came looking for an answer, the truth is that this choice is subjective. So, the decision to opt for digital coupon app development or to stick with a print coupon-based strategy will be based on factors such as budget, requirements, goals, and expectations — all of which vary from company to company. But we can say this, digital coupons are the way forward and will continue to be so for the foreseeable future.