You can list the current trends in Internet marketing endlessly. Everything that was supposed to become a trend in 2018 will become a trend in 2019. We talk about what will happen with Internet marketers shortly.

Short Videos

Video content translations are the basic tool of actual marketing. But it seems that users of the web-resources are quite bored by long-lasting videos no matter if it’s an ad or a stream video. So there’s no reason to use such a content anymore.

The best option is an animated video production no longer than 10 seconds. It’s better if these are capacious videos with captions adapted for mobile devices.

The commercials do not have to be professional ones or made with lots of visual effects. It can be also an amateur one. We often see such amateur videos in our friends' feeds, so this is not unusual.

Chatbots

The chat bot use is on the top. Chat bots help you order food at home, choose garments, book apartments and so on. They provide support 24 /7. Many are wary of chat bots. But it is no reason for trouble - recent studies show that70% of buyers are quite content with the dealing with chat bots.

Emphasis on Content, Not Ads

In 2015, a survey was published with the results that show the trust level of the potential customers. And it seems that the influencers for the majority of people are:

• persons they know both in virtual and real world,

• official companies websites,

• editorial materials (articles, reviews).

In 2019, it is forecasted that people's trust in content will grow extensionally, finally leaving aside regular ads.

AI Use

Machine learning is a class of artificial intelligence methods, the characteristic feature of which is not a direct solution to a problem, but training in the process of applying solutions to many similar problems. The decisions that AI comes to require minimal human intervention. Great opportunities for marketers are opened with AI progress. It can perform the casual work like analytics of sales or bidding or SEO core forming and the marketer will monitor the work.

Native Advertising

Being a competitor of sponsored ads, native advertising is created in such a way as to softly merge with the content and not be evident. Remember the ad units that Google promotes - they are neatly placed on the same page with search results. Exactly the same approach to advertising is used by many social networks.

A modern audience wants any information to be beneficial. This applies even to advertising. It is native advertising that maximally matches this description.

The advantage of this tool is that it gives you a break from annoying advertising and provides valuable data. Now, decorated banners and billboards are no longer so effective - moreover, some of them may cause users to distrust brands.

Become an Internet TV Celebrity

In 2019, for the first time in history, television and the Internet will be on the same level in popularity. The only difference is that the share of Internet traffic and entertainment continues to grow, and television - to fall. In order to keep up with competitors, you need to now engage in the development of content and advertising on various video platforms. Their plus is that they will allow you to engage in the expansion of several areas at once, and with the same success.

If you think where it is worth taking the first step, you can start with the Instagram platform, namely IGTV. It was launched at the end of 2018 and allows you to download videos up to one hour long, which will not disappear in a day. And here you can alternate standard videos shot by you and your employees, and, for example, order motion graphics video production by studios.

Prompt response to mentions

The true future of marketing is direct communication. Trends in social media marketing today are 24-hour customer support, chat bots, constant monitoring and problem solving, and much more. In 2019, users will finally get used to the fact that their Facebook complaint will be processed in a minute, and when asked about a product, you will immediately be offered several options. This is the modern world - users have practically no time to wait: they want an immediate solution to their problems and meet their needs.

The reason for the need for constant work and updating in the very essence of social networks is their continuous filling and development. This is not the first year, but only now we have got tools to help companies respond and resolve issues here and now: posts are signed for a week ahead and laid out automatically on a timer, chat bots offer users instant help and so on.

Micro Influencers Rule The World

In recent years, influencers on social networks have become a real force: now we have stars on Instagram, millionaires on YouTube, and famous bloggers on Twitter. Millions of people follow them and their messages, reviews, and other content — much more than they have ever watched on television.

The influence of such people has become apparent to everyone. At the same time, the number of popular influencers in the network has increased, and along with their number, the cost of their services has also increased. As a result, more and more brands are turning to the so-called micro-influences - people who exist in every marketing niche, who have a rather low number of subscribers (less than 10,000), but at the same time a very attentive and loyal audience.

Firstly, they have a more lively and responsive audience, and secondly, their services are much cheaper, and their involvement is many times higher. Thirdly, the audience is no longer so eager to follow the advice of celebrity, knowing that the recommendation of the yogurt or restaurant has been paid.

Technologies do not stand still, and this is both their plus and minus. But if we look at the future of digital marketing, we will see that new trends in this area will not only simplify the work with tools but will also bring significant benefits to companies.