It does not matter if you run a small cottage business or large one. It just matters if you set up your business with eCommerce functionality. As eCommerce enables you to sell the product online, therefore if you are running a small business then also you must have a website with an online store.

In Todays life, if you want to earn some extra money you need to be online. We are in a new era were getting more sales is growing rapidly. This is only because the user can buy and sell their products via the internet without visiting physical store. Hence this procedure makes a user overwhelming and convenient to use.

Consider you have an online store, so that the user can browse your product and can follow the transaction process very easily without worrying about the location and time. Whether they are on public passenger transport on they are at home. They can perform all these functions even in their lunch time and in a free time at day and night.

Also, if you have your business online then you can showcase your business closing and opening timing hours from any place. You just need to operate your online clock to manage the timing hours. However, this will automatically increase your sales. If your business is going online means the customers all over the world can view your website and can make an order. Hence by adding international shipping to your website, you can target international clients as well.

Up till now we have studied why the online store is important. But if you are looking to open an online store for your business site then you need to consider some steps given below. These steps will guide you in planning and setting your website in the most effective way to gain more sales.

A Domain

The first step is to have a domain name. This step is very important so that the user just need to type the name and they will redirected to exact website. The domain name should be the same as your company name. For example, Amazon has a domain name amazon.com and Google has a domain Google.com. Follow this step and allow your customers to find you easily.

A Host

The hosting provider makes your page visible throughout the world. Therefore you should choose a proper hosting provider we recommend you to choose VPS hosting. VPS means a virtual private server.

Website design

Web design is the most important part of a website that will pretend your idea as the same as you want. The good looking homepage can result in more conversion rates plus poor homepage can result in lower ranking and poor conversion rate.

You can prefer a different platform to create a website but WordPress is only a platform that has an easy customizer option.

Some eCommerce WordPress themes are available that you can choose from. With the help of the eCommerce WordPress theme, you can easily update your website design within few steps plus you can apply any CSS and HTML design without knowing the code.

Product Photography

If you are planning to exhibit your products online, then you need to keep in mind that people get attracted through product photography. Hence by viewing the product image the user starts thinking that they should buy the product or not.

Therefore it is very important to display high-quality images. eCommerce WordPress themes have a retina image ready feature that will permit you to add stylized images in high resolution.

You can take the help of some professional photographers for getting high pixel images. This will make sure that they are providing high-quality images with staging and lighting perfection.

Conclusion:

Hope you understood the importance of online store and the procedure for setting your business online. But do not neglect the point that every website must be responsive to view the website on every device and browser without any problem.