The learning curve. There’s one in everything that we set out to do, whether it’s in learning how to drive a car, parenting, and most definitely in search engine optimization. Now, it’s valorous in itself that you’re willing to put in the time and effort in order to learn the craft of SEO. You have an uphill battle ahead of you because of the steep learning curve that SEO has.

But, nonetheless, it does you well to learn your craft thoroughly if you want to be successful in the industry you seek to make a mark in. SEO is no exception. Many times, mistakes have to be made in order for us to learn from them.

However, that doesn’t mean that we ALL have to make the same mistakes. Therein lies the beauty of vicarious learning. We learn from the mistakes of others so that we don’t have to make those mistakes to begin with, thus enabling us to use time more efficiently in order to learn the next lesson.

There’s no need to reinvent the wheel, after all. And, while you could always defer your SEO tasks to the brilliant professionals found in the multitude of companies at, if you have the time and the willingness to learn, then, this article should help you greatly.

So, what are the most common rookie mistakes in SEO?

Thinking That Clients Are Only Temporary

They are not. In fact, if you do an excellent job, you’re potentially going to have a retainer, which is incredibly valuable for any freelancer. You’re going to find that it’s a whole lot cheaper to spend some money in order to maintain a working relationship with a client than it is to find a new one. The same works for clients, looking for SEO experts. Do a good job for each and every client you come across and you’re bound to gain a long-term source of revenue.

Underestimating the Value of Good Content

With so much to learn, it can be easy to get lost in the multitude of the technicalities of search engine optimization. However, one should never forget that through the years, there has been a major shift in focus from those technicalities and more toward how a website’s content is relevant to the user.

Having good content on a website is the key to improving a website’s search rank. One employ all the technicalities properly and still not rank well if their content is scattered, poorly-made, and inconsistent. Save the technical things for later, when you’ve gotten your content sorted.

Ignoring Bad Numbers and The Problem They Represent

It’s one thing to put the technicalities in the back seat for a while and a totally different thing to completely ignore data, especially when the data suggests that your current strategy isn’t yielding the results your client wants.

At this point, it’s best to be upfront and honest with your client. Tell your client what’s wrong and suggest a better course of action. Which also relates to the next item.

Allowing A Contract To Limit Your Solutions

While it’s true that a contract is going to limit the things that you’re going to be able to do, that shouldn’t be the sole dictator of the methods that are at your disposal, especially if you’re sure that you know methods that are going to be much more effective. It’s not wrong, nor will it get you in trouble. In fact, it’s a common practice known as “client remarketing”.

  Modified On Dec-28-2018 02:43:00 AM

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